Wexiödisk hosts inaugural ‘Swedish Brilliance’ UK dealer conference

Posted on


The conference was held at the state-of-the-art training facilities at the First Choice Group in Cannock, Staffordshire

Wexiödisk, the leading Scandinavian warewashing equipment manufacturer, has delivered its first ever UK dealer conference, titled ‘Swedish Brilliance’ at the state-of-the-art training facilities at the First Choice Group in Cannock, Staffordshire.

The two-day event, which saw a total of 15 dealer partners, join executives from First Choice Group and Crystaltech, who were recently announced as official spare parts and service providers to Wexiödisk in the UK, to understand more about the brand’s range of award-winning warewashing technology.

John Shepherd, UK & Ireland Country Manager at Wexiödisk, along with Magnus Titusson (managing director), Henrik Florentzson (aales & marketing manager), Lisa Rosqvist (communications manager), Per-Anders Ahlgren (aftersales service manager) and Andreas Engstrom (area sales manager) presented an overview of Wexiödisk, detailing sales and future forecasting, an update of the equipment portfolio and plans for the future.

A comprehensive service

John Whitehouse, managing director at First Choice Group and Derek Maher, manging director at Crystaltech each delivered their own presentations on their respective businesses and the support that is now available to Wexiödisk dealers, partners and customers alike. Group-led sessions provided the opportunity for hands-on service and maintenance training with a number of Wexiödisk appliances, while feedback was sought on ways in which the company can continue to deliver a comprehensive service across the UK.

“Having partnered with First Choice Group for spare parts sales and distribution in 2018, we’re delighted to have the opportunity to use the company’s Head Office for our first ever UK dealer conference, ” says Shepherd.

“It’s rare to have all our dealer customer together in one place, so we were delighted to be able use First Choice Group facilities to provide an update on our company, discuss the First Choice Group and Crystaltech offering, showcase our latest equipment and deliver enhanced hands on training with some of our most popular machines. The First Choice Group site provided the optimum location to host the dealer conference with dedicated facilities, break-out rooms and catering facilities for all.”

On hosting the dealer conference, Steven McLaren, Commercial Manager at First Choice Group adds: “Wexiödisk is an important partner of First Choice Group and we supply only OEM parts to their customers here in the UK.

“As partners, we see ourselves as an extension of the Wexiödisk business and we were thrilled to welcome executives from Sweden and the company’s dealer network to our site here in Cannock, providing them with full use of our training and conference facilities. It was a fantastic two days, where together, we shared and generated a range of new ideas that will harness the ‘Swedish Brilliance’ of Wexiödisk and drive their business to new heights here in the UK.”

Further details:

For more information please visit www.wexiodisk.com/en