The Red Dot is one of the world’s largest design competitions and the award for high design quality
For the second year in a row, Animo has won a prestigious Red Dot Award. The company receives this distinction for the newest member of the OptiRange family – the fully customisable OptiMe. Winning this award is yet another confirmation of Animo’s place in the field of product design.
The Red Dot is one of the world’s largest design competitions and the award for high design quality. Animo receives the distinction for the new professional coffee machine OptiMe. OptiMe combines the proven Animo-quality with the award-winning design aesthetics of earlier machines. It is unique in that is fully customisable to match any style, through various materials, colours, add-ons, lightning and onscreen messaging – even during the brewing process. With a recommended daily output of up to 125 cups a day, it impresses with great performance and exceptional taste.
“The Red Dot Award is one of the most prestigious design awards in the world, so we are of course delighted to have won this award. OptiMe originated from a combination of our passion for coffee and for beautiful designs, and it is great that the professional world appreciates that as well,” said Reinder Schortinghuis, managing director of Animo.
Award-winning design quality
This Red Dot award is the second in a row for Animo: the company received the same distinction for their Combi-line bulk brewer in 2018. It’s not the first award for this range of coffee machine either. OptiMe’s bigger brother OptiBean Touch already received this year’s iF Design award. OptiBean touch was also nominated for the German Design award 2019.
Schortinghuis: “Winning multiple awards, granted by different juries, proves we’ve successfully established ourselves as a designer company. We’re very proud of that.”
Perfect coffee starts with the perfect machine. But when the machine also matches your taste, that’s when the magic happens. OptiMe is designed for small and medium sized businesses that want to add their personal style to the coffee corner. The compact machine is fully customisable to match any taste. The result? A friendly and durable machine that delivers spectacular coffee and exceptional looks. Because good taste isn’t just about flavour.
We make premium-quality coffee machines and equipment that are user-friendly, durable and convenient to maintain. Our machines deliver a wide range of fresh, hot beverages time after time. Everything from freshly ground espresso, cappuccino or latte macchiato to tea, hot chocolate and instant soup. We’ve been doing business for over 68 years in more than 75 countries worldwide. Because good coffee takes a good machine. And a good machine takes experience, expertise and dedication. The fully customisable OptiMe allows small and medium sized businesses to express their individual style. The most compact machine of its class, the OptiMe impresses with great performance and exceptional taste.
About Red Dot:
In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 submissions, the Red Dot Award is one of the largest design competitions in the world. In 1955, a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then, the sought-after Red Dot is the revered international seal of outstanding design quality. The winners are presented in yearbooks, museums and online. Further information: www.red-dot.org.