With 7 FRIIA units now on location and more to come, a large national operator is enjoying rave customer reviews, as the FRIIA water system emerges as a differentiator with the allure to attract premium accounts – including amenity hungry offices.
FRIIA, from Marco Beverage Systems, is a sleek and stylish, hot, cold and sparkling water dispenser system, that was introduced in March 2020, a time when the world shut down. Despite the challenges, Marco has seen steady growth of FRIIA placements in the US operator market. Now, as office environments begin to re-open and employers seek more reasons for employees to return to work, FRIIA is gaining some serious momentum with operators, most notably Canteen, who has been actively installing FRIIA units.
FRIIA made a good first impression at Canteen
“We liked FRIIA right away because it is easier for us to maintain,” said Scott Berman, vice president of Canteen. “It’s a gooseneck and it comes in multiple varieties, but we like the hot, cold and sparkling. Very simple technology under the counters, so our technicians can install it and take care of it. FRIIA is a great product that is priced less than others in the same category. Whenever we need support from Marco – the support is there.”
7 recent placements and more on the way
In recent months, Canteen in California has rolled out 7 FRIIA placements in a variety of high-end office environments. “We are always talking to customers, and they really like the idea of streamlining the counter,” said Berman. “Once customers see FRIIA, they really like it.”
“FRIIA works in a wide variety of locations.”
Berman noted that FRIIA is taking hold in offices that are beyond the high tech, high-end environments where FRIIA would typically be found. “If the client is looking for a countertop solution, I don’t care if it’s grey-collar, blue-collar, any collar, if the client wants it and thinks they need it for their employees, we will supply it for them,” he said. “FRIIA works in a wide variety of locations.”
Feedback from Canteen team members in California
- “The allure of FRIIA has everything to do with aesthetics. It looks great, it’s simple to operate – it is completely user friendly.”
- “When we are dealing with clients who are interested in elevating their amenities, FRIIA checks off all the boxes.”
- “FRIIA is such a good fit with any pantry service location.”
- “FRIIA is eye catching. It is a differentiator. It opens the door to new business.”
- “We are very pleased with the rental rates and the ROI pertaining to FRIIA.
- “While we recently installed 7 units, we have more on the way.”
Matt Dudley, North American sales director for Marco Beverage Systems, is pleased and grateful that Canteen has embraced FRIIA. “We knew it was just a matter of time before FRIIA would begin to really take off,” said Dudley. “FRIIA gives workers access to fresh, healthy hydration and the ability to make several beverages from a single solution. Secondly, FRIIA is a space saver. Plus – it elevates the image of a break room or wherever the client places a FRIIA unit. The sleek look, the style of FRIIA – that is what immediately attracts clients.”
“The fact that FRIIA is also a sustainable solution – that is just a bonus,” he added.
For more information, please visit: marcobeveragesystems.com/friia
