Alto-Shaam announces new partnership with BSE North

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The new partnership agreement will see BSE North as Alto-Shaam's new manufacturers’ representative in MAFSI Region 2, effective immediately

Alto-Shaam, a global leader and innovator in the foodservice equipment solutions industry, has entered into a new partnership agreement with BSE North, as its new manufacturers’ representative in MAFSI Region 2, effective immediately.

BSE Marketing, a fourth generation foodservice equipment company, has represented Alto-Shaam for decades in MAFSI Regions 3 and 4. Alto-Shaam is proud to announce the expansion of their long-standing relationship with the BSE team.

“We are excited to strengthen our partnership with BSE,” said Bill Rodgers, manager of regional key accounts – East, at Alto-Shaam. “They are equally dedicated to delivering the highest quality solutions and an exceptional customer experience. We are confident that our expanded partnership will help meet the needs of our mutual customers bringing continued growth and success.”

A full portfolio 

BSE North will promote Alto-Shaam’s full portfolio of commercial kitchen equipment, including its Vector® Multi-Cook ovens, Cook & Hold ovens, Combitherm® ovens, rotisserie ovens, heated holding solutions, QuickChiller™ blast chillers and more.

BSE North provides a cutting-edge demonstration experience with their Mobile Equipment Lab (MEL), which is a 30-foot fully operational kitchen on wheels.

“Our sales team and chefs look forward to sharing knowledge on the entire Alto-Shaam product offering, while engaging with operators and dealers through our Mobile Equipment Lab,” said Jeff Hessel at BSE. 

The manufacturer representative will also host in-person and virtual ‘A Taste of Alto-Shaam’ events and demonstrations.

Further details:

To locate a nearby manufacturer’s representative or dealer, visit