Refrigerated Solutions Group announces new key account director

Rafael Thissen has joined RSG as key account director

Refrigerated Solutions Group (RSG), featuring industry-leading brands Norlake and Master-Bilt, recently announced an addition to its team. 

Rafael Thissen joined RSG as key account director on April 23, 2024. He is a highly respected industry veteran with deep relationships within the foodservice industry. Rafael’s extensive culinary and operations background will make him an excellent partner for our valued key customers. 

Rafael was most recently with H&K International as the senior account executive. He was instrumental in managing all aspects of new account development. Before H&K, he was director of client development at Rational and the global corporate chef at Duke Manufacturing. 

Thissen is the newest addition to RSG’s expanded National Accounts team and will be vital to its ongoing strategy to provide best-in-class support to its partners. After completing an extensive onboarding program, he will manage several of RSG’s legacy accounts and cultivate relationships with new accounts. 

Collaborating on new technologies

Thissen states: “I am excited to join the RSG team, supporting their well-established key-account partnerships and developing new ones. Looking forward to introducing and collaborating on new RSG technologies with all our partners and growing the RSG position in this vibrant industry.” 

RSG’s vice president of foodservice, Bryan Waechter, stated, “Rafael has a great reputation in the industry and is a true partner with his chain customers. He is attentive to understanding the application and pain points and applies his culinary and operational experience to develop industry-leading solutions.” 

“We are excited to welcome Rafael to our team,” said Aaron Brown, RSG’s chief executive officer. “His unique experience will enhance our ability to serve as the trusted refrigeration partner of choice for the nation’s leading accounts.” 

Further details:

Refrigerated Solutions Group is an industry leader with over 150 years of combined history between the Master-Bilt® and Norlake® brands.

Norlake, founded in 1947, manufactures quality products to serve a wide range of Foodservice and Scientific refrigeration needs. Norlake maintains separate Foodservice and Scientific divisions to better align with customer needs. Norlake’s walk-in and environmental room product selection may be found at

Master-Bilt, founded in 1938, offers coolers, freezers, glass door merchandisers and refrigeration for commercial Foodservice applications. Master-Bilt’s specialty markets include institutional settings, restaurants, small-footprint retail, and convenience stores. For more information on Master-Bilt’s full product line please visit