A leader in the coffee and coffee preparation industry, Melitta Professional has recruited top coffee trade expert and experienced sales manager, Laura Sherwood, as its new markets manager, as part of bold plans to shake up the industry and launch its brand new blended coffee range into the UK.
Sherwood will join global head of coffee, Alaster Siddle, to lead Melitta Professional into another successful year of catering to today’s rapidly growing Horeca sector and to help establish the brand as a force to be reckoned with in the UK coffee market.
Along with a strong existing team in Germany, a UK team will be built around Sherwood’s new role that will play a pivotal part in introducing the exciting Melitta Professional coffee blends to the UK customer base, each of which have been uniquely tailored to the British palate.
Beginning her journey with Glasgow based coffee roaster Matthew Algie, Sherwood has forged a highly successful and reputable career in coffee that spans over 11 years, with experience at Tchibo Coffee UK and renowned café and foodservice supplier, Beyond The Bean. Following five years as UK sales manager at Beyond The Bean, where she managed and secured business within the UK and across Europe, Sherwood is now eager to help build the Melitta Professional brand into a national powerhouse and ultimately, see it become the number one coffee supplier in the UK.
Speaking about her move to Melitta Professional, Sherwood said: “The coffee market has changed so quickly, with drink development, creative innovation and in-depth insight all playing a key part in my success. As new markets manager at Melitta, I am very excited to bring my passion for the industry to such a renowned family business, as it prepares to launch its own blended coffee into the UK for the first time. Working alongside Alaster will be a winning combination too. We both have great ambition and understand the demands and needs of today’s customer and growing market.”
On Sherwood’s appointment, Siddle said: “It is without doubt that Laura has a proven track record of achieving results and bringing coffee solutions to a broad range of sectors, so it is no surprise that her new role at Melitta Professional has been highly anticipated by myself and the entire team.
“With Laura on board, providing value and increased support to UK consumers and coffee purchasers, we are looking forward to sharing the Melitta brand heritage and bringing great coffee to the British industry over the coming months.”