Hot off of the heels of its recent iF Design Award triumph, leading coffee equipment brand Crem has announced that that its new EX3 series has been named winner of the ‘Product Design’ category at the prestigious 2020 Red Dot Awards.
This highly esteemed accolade is the second design-led award-win that the brand-new EX3 espresso concept has attained having wowed both sets of judges with its innovative design and customisable features.
Revolutionary new range
“Having been thoroughly and carefully designed from a 360-project approach, this revolutionary new range truly puts the specific needs of the operator at the forefront, both from a technical and design point of view. In fact this new concept is so focused on the design-led desires of operators, that customers can even configure their individual EX3 model, both internally and externally,” says Anders Bäckström, field marketing manager for Crem UK & Ireland.
“Winning the esteemed Red Dot Award for Product Design further demonstrates the passion and technical expertise that has been put into the creation and launch of the EX3 range. Following on from the iF Design Award at the beginning of the year, the announcement of the 2020 Red Dot Award is testament to the dedication of all involved in the project. We are truly honored to have received this accolade, especially given the rigorous judging process and competition faced.”
The international design competition, the “Red Dot Design Award”, is based on the principle of selection and presentation. Standout designs are selected by leading experts in the field of product design, communication design, and overall design concepts. Crem’s EX3 project team, and its close collaborator Nacar Design, will be honored and celebrated together with the rest of the 2020 winners at the Red Dot Gala award ceremony later in the year. For further information on Crem, please visit www.creminternational.com or call Welbilt UK on 01483 464900.
About Welbilt, Inc.
Welbilt, Inc. provides the world’s top chefs, premier chain operators and growing independents with industry-leading equipment and solutions. Our innovative products and solutions are powered by our deep knowledge, operator insights, and culinary expertise. Our portfolio of award-winning product brands includes Cleveland™, Convotherm®, Crem™, Delfield®, Frymaster®, Garland®, Kolpak®, Lincoln™, Manitowoc®, Merco®, Merrychef® and Multiplex®. These product brands are supported by two service brands: FitKitchen®, our fully-integrated kitchen systems brand, and KitchenCare®, our aftermarket parts and service brand. Headquartered in the Tampa Bay region of Florida and operating 17 manufacturing facilities throughout the Americas, Europe and Asia, we sell through a global network of over 3,500 distributors and dealers in over 100 countries. We have approximately 5,800 employees and generated sales of $1.45 billion in 2017. For more information, visit www.welbilt.com.
About Crem
Acquired by Welbilt in April 2018, CREM develops, manufactures and markets the most extensive product range in the industry, leading the market in the design and manufacture of professional coffee solutions. We have a deep knowledge and appreciation for all the components that make coffee special – from the type of bean to the machine used, and everything in between. We are passionate about creating the perfect coffee experience with innovative and versatile equipment. Our coffee machines provide superior in-cup quality and come with intuitive design for crafted coffee creations of all kinds. For more information, visit www.creminternational.com
About Red Dot Awards
The distinction “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design. Red Dot stands for belonging to the best in design and business. The international design competition, the “Red Dot Design Award”, is based on the principle of selection and presentation. Excellent design is selected by competent expert juries in the areas of product design, communication design, and design concepts.
The award-winning designs are presented in the Red Dot Design Museums, in the online presentation and in the Red Dot Design Yearbook.
