Bookatable by Michelin, the online restaurant reservation service with more than 17,500 restaurant customers, has announced a global partnership with SevenRooms, the all-in-one reservation, seating and guest management platform used by operators in more than 250 cities across the world. The partnership will allow existing SevenRooms clients to benefit from the reach of Bookatable’s reservation marketplace, while enabling Bookatable to extend their offering of restaurant choices to all diners.
SevenRooms, launched by entrepreneur Joel Montaniel in 2011, differs from other restaurant reservation platforms as it stores guests’ data – including what they have ordered in the past or any specific preferences – to allow operators to create more tailored experiences for repeat customers.
Michel Cassius, CEO at Bookatable by Michelin said the partnership cements Bookatable’s position among the world’s most globally connected platforms for diners and restaurants. “This partnership provides SevenRooms’ clients the opportunity to benefit from Bookatable’s unique marketplace position, while also offering consumers even greater access to some of the best restaurants in the world,” he adds.
“Creating memorable experiences is central to what Bookatable does, so by increasing our roster of partners we are able to continue to solidify this offering.”
SevenRoomsCEO Montaniel, meanwhile, says the partneship delivers on a promise to open up more direct booking channels for operators.
“We are excited to introduce Bookatable by Michelin to our network, driving significant value to our current customers, who now have direct access to an expanded pool of high-value, reservation-seeking guests while utilising our best-in-class reservation management system,” he says.
Livebookings, as it was originally named, was launched in 2006 and subsequently rebranded as Bookatable in 2014 before it was acquired by Michelin in 2016.