Adalberto Santos is the founder and partner at HAE – Home Acquisition Expert, a firm specialized in the high-end real estate market, focusing on hospitality businesses, boutique inns, large-scale land acquisitions, and luxury residential properties, connecting investors, developers, and entrepreneurs to strategic and exclusive opportunities in Brazil and abroad.
He is also the founder and partner at Guersola Consultoria, a renowned consulting firm for the hospitality and gastronomy sectors, leading projects involving operational restructuring, menu development, F&B management, dark kitchens, and foodservice business expansion, including major brands such as Divino Fogão.
With over 19 years of experience in strategic management, business consulting, and project leadership, Adalberto has built a solid career across hospitality, gastronomy, foodservice, real estate, and the premium food & beverage sectors.
In the academic sphere, he is a partner and professor at ING – Instituto de Negócios da Gastronomia (Gastronomy Business Institute), a key institution for executive education in high-end gastronomy and hospitality management, and a professor at URM – Roberto Miranda Luxury College, where he shares his expertise with leaders, entrepreneurs, and executives in the luxury market.
Adalberto is also a member of FCSI – Foodservice Consultants Society International, one of the most respected global organizations for foodservice consultants, and he dedicates part of his time to social and educational projects with organizations such as Senac-Cuiabá (MT), Projeto GMK, Projeto Julita, and Projeto Unibes, supporting training, education, and social inclusion initiatives.
His international experience includes studying and working in the hospitality industry in England, where he deepened his understanding of European hotel operations, further enhancing his global business perspective.
With a multisectoral, integrated, and results-driven approach, Adalberto delivers strategic, tailor-made solutions for entrepreneurs, investors, and operators, fostering sustainable growth, innovation, and asset appreciation, while connecting people, markets, and opportunities with intelligence and excellence.
Adalberto Santos is a Business Strategy Specialist, holding a Postgraduate degree in Business Management and an MBA in Strategic Business Management. With over 19 years of experience leading and developing companies across the hospitality, gastronomy, and real estate sectors, he combines strategic vision, operational expertise, and market intelligence. Adalberto has extensive experience in business plan development, feasibility studies, enterprise valuation, and growth strategies, making him a trusted advisor in the structuring of profitable and sustainable operations. His career spans the opening and management of high-end hotels, boutique inns, and restaurants, as well as consulting for dark kitchens, delivery operations, and restructuring of food & beverage departments. In the real estate market, he specializes in high-value transactions, asset management, strategic positioning of developments, and connecting with national and international investors and developers, advising on projects ranging from large-scale land acquisitions to exclusive luxury properties. With a multisectoral approach, Adalberto integrates hospitality, gastronomy, real estate, and finance, offering tailored, results-driven solutions for entrepreneurs, investors, and business owners seeking expansion, innovation, and asset appreciation. Currently, he leads strategic consultancy projects, real estate development, menu engineering, planning of gastronomic operations, and business restructuring, connecting people, markets, and opportunities with intelligence and excellence.