Carts of Colorado, one of the US’s most successful innovators of mobile carts for food, beverage and retail businesses, has changed its name and brand to Gallery. Gallery has provided tens of thousands of mobile food carts, kiosks and portables for many of the country’s top sports and concert venues and Fortune 500 brands including Pepsico, YUM Brands, Starbucks and many more.
The company was originally founded more than 30 years ago by the Gallery family, which began selling hot dogs from a cart on the 16th Street Mall in Denver, US. Over three decades the family grew the business into one of the world’s most successful mobile cart and kiosk providers. The new name reflects the family-owned and operated ethos that streams through the company, while also updating it to underscore the international reach, scope and breadth of this successful multimillion-dollar business.
“Our business name is changing, but our commitment to our customers and focus on innovation will never waiver,” said Dan Gallery V, the company’s president. “Our goal with the change is the refresh our brand for the 21st century to reflect the fact that we now incorporate new technology into the business and work with our clients on creative solutions for the ever-changing challenges they face in their venues, whether they are entertainment, travel, corporate or education. We are more than a cart maker, but in fact we provide a full gallery of innovative solutions for virtually any type of food, beverage or retail service provider at any venue.”
Timely and pertinent
Dan Gallery V believes this is the brand change is particularly timely. “It’s an exciting time in our industry. Foodservice delivery at high tech venues is changing; consumers are demanding fresher, faster, healthier food options; and, our clients need solution-oriented service like never before. Under our new name of Gallery, the company is addressing these challenges and 21st century expectations of our clients by providing them with creative designs and superior service for mobile carts, kiosks and portables in any venue.
“The name ‘Gallery’ will allow Carts of Colorado to achieve several things. First, it establishes our national presence. But most importantly it allows us to catch up to what the company actually is – an innovative, problem-solving company deeply rooted in customer experience. Gallery represents the literal interpretation of the word – a ‘gallery’ is a display space, and we build displays for our client’s brands and products to better support their goals,” he says.
The future, says Gallery, looks bright for the brand. “Gallery is excited to incorporate new technology into our business and provide creative solutions for the challenges that our clients face in their venues, whether they are entertainment, travel, corporate or education. Some of the exciting, new things we have planned in 2017 include: innovations for carts – new “Fresh and Fast Cocktail Cart” product that we’ll be launching at NAFEM; advanced technologies to elevate the customer experience: QC app, service app, client portal; LCD screens and improved lighting systems; customised designs and solutions to fit the venues design; new construction methods to reduce lead times,” he says.
“The Gallery team is at a key point in our 30 year history. We are a trusted partner to clients who use our carts and kiosks to deliver food, beverages and merchandise to tens of thousands of people every day. Our team has never been more focused on creatively engaging with our clients, and as a result the solutions we’re providing to our clients this year are some of the most innovative designs and technologies we’ve ever had. It’s going to be a great year.”
New challenges
Gallery recognises that its customers are facing new modes of business including high-tech venues, changing food service delivery models, and discriminating consumer demands for fresh and local food. Gallery is already tackling these challenges today with its clients in many ways including:
- Helping food service providers with new designs at some of the nation’s newest arenas and stadiums
- Working with venues to meet consumer demands for more discriminating food and drink options
- Designing custom and creative solutions for futuristic meal delivery options
“Over the past three decades we’ve built tens of thousands of carts, and we’ve built a highly successful team that knows the industry, understands our clients’ needs and provides unparalleled services and support,” said Dan Gallery IV, the company’s founder and CEO. “As the company evolves to its next generation, I have the utmost confidence in our team to deliver innovation, expertise and leadership, which the whole industry has come to expect from us.”
In addition to new cutting-edge carts and kiosks announced throughout the year, in 2017 Gallery plans to roll out new software solutions that help customers streamline design, ordering, fabrication and installation processes.
The new Gallery brand will be on full display at the North American Association of Food Equipment Manufacturers (NAFEM) show in Orlando Feb. 9 – 11. Gallery will highlight its planned innovations for the year including a cutting-edge new cart, new LCD screens, enhanced lighting solutions, and custom designed carts. Visit Gallery in booth # 3239.
