Martin Rohde joins Parts Town to lead rapid international expansion

Rohde’s focus will be the rapid expansion of Parts Town’s global footprint to improve access to OEM parts to support manufacturer and customer partners

Parts Town, the market-leading distributor of foodservice equipment parts, has hired Martin Rohde as president, Parts Town International.

Rohde’s focus will be the rapid expansion of Parts Town’s global footprint in order to improve access to genuine OEM parts to support manufacturer and customer partners. He will have full responsibility for Parts Town’s operations outside of its core US and Canadian markets.

Meaningful investment

“We have seen demand for our technology and distribution expertise significantly increase globally,” said Steve Snower, CEO of Parts Town. “In particular, many of our manufacturer partners are seeking our support to improve access to genuine OEM parts and build market share for those parts around the world.

“Our international business has scaled nicely over the past few years and has now reached a point where we will be making meaningful investment to take it to the next level. Martin’s international perspective, combined with his digital know-how and leadership capabilities, are exactly what we need. He fits our culture and core values well, and we are incredibly excited to welcome him to our team.”

Considerable experience

Rohde brings considerable experience to his role with Parts Town. Most recently, he was general manager of Amazon Business where he focused on developing Amazon’s commercial customer base. Prior to his time at Amazon, Rohde held e-commerce leadership roles for Hewlett Packard and Arrow Electronics.

Rohde adds, “I am thrilled to be joining Parts Town and to bring my experiences to such a great team with an amazing company culture. I am eager to help expand Parts Town’s technology leadership, distribution operations and global reach to support both manufacturers and customers.” To learn more about Parts Town, visit and follow updates on Facebook, LinkedIn and Twitter.

About Parts Town:

Parts Town is the leading global distributor of genuine OEM (original equipment manufacturer) foodservice equipment parts. When there’s a hiccup in any commercial kitchen, Parts Town is ready to jump in and help with the most in-stock parts on the planet, innovative technology, and an unmatched customer experience. Customized solutions benefit food equipment service companies, chain restaurants, institutions and independent restaurants.

Parts Town leads the way in industry innovation. Its Serial Number Lookup tool uses model serial number level detail from a variety of foodservice equipment manufacturers to create a more precise search and order process for buying replacement parts for commercial kitchen equipment. The 360-degree imaging technology, PartSPIN®, valuable interactive diagrams, convenient Smart Manuals, and the industry’s first mobile app allow customers to easily and conveniently find and view equipment manuals and parts in the field, where that info is needed most. These innovations, paired with same day shipping and extended hours of operation, ensure the correct part is ordered and delivered every time.

Partnering with the top manufacturers of commercial cooking, refrigeration, ice and beverage equipment and more, Parts Town improves the supply chain, increases sales of genuine OEM parts and keeps every customer’s business running like clockwork.

For more information, please visit

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