Perlick Corporation, the 107-year-old Milwaukee manufacturer known for inventing how the world serves and enjoys quality beverages at scale, is entering a new era marked by a modern brand evolution, a rising generation of leaders, and the appointment of manufacturing veteran Dean Nienhuis as president, effective January 5, 2026.
The announcement caps a year of intentional transformation for Perlick. In 2025, the company unveiled a bold brand refresh inspired by its heritage — from iconic advertising and product literature to groundbreaking innovations such as Perlick’s Century System, the world’s first remote beverage system capable of delivering perfectly cold beer 100 feet and beyond. Today, that system powers the world’s most sophisticated stadiums and bars serving millions with uncompromising quality. The refreshed identity puts Milwaukee at the center, honoring Perlick’s roots while positioning the company for its next century of growth and innovation.
“Our roots have always grounded us, but our future is being written by a new generation,” said Theodore “TJ” Perlick Molinari, CEO. “With leadership nurtured from within, a stellar brand, and a driven, forward-thinking team shaping our direction, Perlick is entering its next chapter with momentum, vision, and pride in the city that built us.”
Perlick’s fifth-generation family leadership is now guiding the company forward, blending legacy with modern ambition. TJ Perlick Molinari serves as CEO, David Perlick-Molinari as chief marketing officer, and Robert Perlick-Molinari as creative director. Cousins Mark Bergum, chairman of the board, and Laurie Bergumas shareholder director continue to steward governance and foster education for the next generation. Together with a growing group of emerging leaders across the organization, the team is shaping Perlick’s future while honoring the craftsmanship and values that have defined the company since 1917.
Nienhuis brings deep experience in strategy, operations, sales, and product development, most recently serving as president of SafanDarley North America. A former Major in the Wisconsin Army National Guard, he is recognized for building high-performance teams and guiding organizations through accelerated growth.
As president, Nienhuis will report to TJ and oversee daily operations, cross-functional alignment, and execution of the company’s long-term strategic vision. His leadership strengthens the company’s focus on design innovation, performance engineering, and creating products that elevate both commercial hospitality environments and residential luxury spaces.
Perlick also recognizes Jeff Schwager, former president and general manager, for his outstanding leadership and contributions. Schwager will continue to serve on Perlick’s board of directors and support the transition.
“With a strong brand, a united family leadership team, and a dynamic group of emerging leaders bringing fresh ideas and passion, Perlick is poised for one of the most transformative chapters in our history,” TJ added. “We are proud to build that future right here in Milwaukee.”
For more information, please visit www.perlick.com.
