Condé Nast International Restaurants has partnered with premium lifestyle and fashion brand Patrick Hellmann Collection to open Vogue Café in Berlin in 2017, its first permanent location in Western Europe. A second Western Europe location will also launch next year, a Vogue Café in Porto licensed by The Fladgate Partnership.
“Developing and opening a Vogue Café in Western Europe has long been an ambition for the brand, and we are thrilled to announce not one but two locations,” says Gary Robinson, director of Condé Nast International Restaurants. “Berlin is currently the third most visited city in Europe, with its incredibly creative and cool restaurant, music, fashion and gallery vibe, the dynamic Berlin food movement has now more than caught up with its other creative outpourings. Porto, the second largest city in Portugal, is recognised as a UNESCO heritage site, as well as being a design and epicurean destination full of charm.”
A first for Germany, the Vogue Café will be located in the five-star Patrick Hellmann Schlosshotel Im Grunewald, a historic venue steeped in glamour and heritage and located in a prime residential area on the outskirts of Berlin, within easy reach of the Kurfürstendamm. Patrick Hellmann is a German-born designer whose eponymous fashion label, Patrick Hellmann Collection, offers menswear and womenswear, alongside a premium lifestyle, interior design and real estate business including the Schlosshotel. The brand has stores in Berlin and London in addition to outlets in Russia, Dubai, Ukraine and Marbella.
“The rich history of the premises, the beautiful surroundings and the unique energy of the Patrick Hellmann Schlosshotel inspires my creative thinking consistently, which I am excited to share with all our guests,” added Patrick Hellmann. “We offer something that in its own way equates perfectly with the spirit of fashion, it is an approach to life: comfort, functionality and aesthetics, all in perfect harmony. It reminds guests of its history by showcasing a mix of contemporary and classic architecture uniquely in each area of the hotel, by using PHC designs in textiles and furnishings. With Vogue Café, we introduce a concept to the local culinary scene which will set new standards of inspiration not only for trendsetting social influencers and the creative community. The cooperation with Condé Nast International Restaurants will be a spectacular venture between two brands, powerfully evocative of uncompromising extravagance and style.”
Vogue Café Porto will open in the Infante Sagres hotel on Praça de D. Filipa de Lencastre, Porto’s oldest luxury property. The Fladgate Partnership’s principal business is Port Wine, and the group owns three of the most celebrated and long established Port houses: Taylor, Fonseca and Croft, together with one of the most extensive vineyard holdings in the Douro Valley. In the last decade, The Fladgate Partnership made strategic investments in luxury hospitality and tourism. The group has most recently acquired the Infante de Sagres – where the Vogue Café will open – and which is about to undergo a complete refurbishment, enhancing the property’s original features.
“The exciting new restaurant and bar in the Infante Sagres will bring together the timeless elegance of Vogue style and this wonderful historic property in the heart of the city of Porto,” Adrian Bridge, CEO of The Fladgate Partnership adds. “It will offer a sophisticated place to experience fine dining, casual meals and an exciting range of Port cocktails. The extraordinary interiors of the hotel, which launched in 1951, will be enhanced with iconic images from the Vogue collections, ensuring that the Vogue Café will become one of the most exciting places to eat and be seen in Porto.”
The upcoming Berlin opening reflects the commitment that Vogue Germany has for Berlin as fashion capital of Germany and falls in line with many well-established events and initiatives including Fashion’s Night Out or the design talent initiative VOGUE Salon, that Vogue hosts in Berlin during Fashion Week and throughout the year.
The Vogue Café Berlin and Porto will join current operations in Dubai, Kiev and Moscow as well asVogue Lounges in Bangkok (already operating), Kuala Lumpur and Doha (debuting in 2017.) In June, a Vogue Café pop-up opened in the heart of The Village, Westfield London as part of BritishVogue’s landmark 100th birthday. Serving a bespoke Vogue 100 champagne cocktail, as well as traditional English afternoon tea, the Café was open for three months, with footfall doubling through the space, driven in part by the significant media attention the Vogue centenary has received.
About Condé Nast International Restaurants
Condé Nast International is extending its celebrated media brands to restaurants globally, under licensing arrangements with preeminent operators in each market. Brands expanding into cafés, bars and lounges include Vogue, GQ and Tatler. The concept for Condé Nast International Restaurants began in Russia several years ago with Vogue Café Moscow, and we currently have a presence in Eastern Europe, Asia and The Middle East. The programme is not limited to the countries where Condé Nast publishes, but also encompasses emerging markets where the brands are new to market. For more on the Vogue Café, VogueLounge, GQ Bar and Tatler Club operations, please visit condenastinternationalrestaurants.com.
About Condé Nast
Condé Nast is a global media company producing the highest quality magazines, websites and digital content. Reaching more than 350 million consumers in 28 markets, the company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Brides, Self, GQ, Condé Nast Traveller/Traveler, Allure, Architectural Digest, Wired, W and Style among others. In addition to publishing 143 magazines and over 100 websites, the company operates a restaurant division and several ventures in education. Condé Nast Entertainment develops film, television and premium video programming. Please visit condenast.com and condenastinternational.com.
About Patrick Hellmann Collection
Patrick Hellmann Collection is an international renowned Luxury Fashion & Lifestyle company, based in Berlin Germany, with numerous freestanding flagship stores around the world, shop in shops and representations in high-end multi brand stores. Since more than 20 years, the designs of the men- and womenswear brand are showcasing precision, impeccable tailoring with a touch extravagant, bold and lavish edges. Patrick Hellmann translates his philosophy, to achieve the highest quality, as well as to astonishing yet distinctive spaces, beautiful furniture and homewares, the concept is the essence of exclusive living and life in perfectly produced completed forms. In 2014, Patrick Hellmann Collection expanded its portfolio with hotels, as Patrick Hellmann Schlosshotel became a part of the PHC portfolio. Expertly and affectionately Patrick Hellmann personally leads a team of international recognized consultants to renovate, restore and remodel the historic and unique real estate, respecting the heritage of the exclusive premises, where the essential of the Patrick Hellmann Collection brand philosophy is interpreted into its hospitality variant. For more information on the company, its brand values and a detailed overview, please visit www.schlosshotelberlin.com andwww.patrickhellmann.com.
About The Fladgate Partnership
The Fladgate Partnership is a prestigious independent group headquartered in Porto, Portugal and has been family managed since it was founded in 1692. The Fladgate Partnership’s principal business is Port Wine and owns three of the most celebrated and long established Port houses, Taylor, Fonseca and Croft. In the last decade, The Fladgate Partnership has made decisive strategic investments in luxury hospitality and tourism in both the city of Porto and the Douro Valley, including The Yeatman Hotel, a luxury city resort hotel and spa opened by the Group in 2010. Recently, The Fladgate Partnership extended its luxury hotel holding with the repurchase of the Vintage House Hotel at Pinhão in the Douro Valley and in 2016, the group acquired the Hotel Infante de Sagres, Porto’s oldest luxury property and elegant ‘grande dame’ of the city’s hotels.
