social media
Five tips to create the ideal online presence for your restaurant
This age of digitalization and social media has made it almost impossible to be seen or considered if you do…
Social media storm reveals risks to reputation
The London restaurant world was hit by controversy earlier this month when the chef of a popular restaurant was uncovered…
Picture perfect: get your restaurant Instagram-ready
Daylight is streaming in through the floor-to-ceiling windows of San Francisco champagne bar The Riddler, perfectly illuminating the white marble…
Facebook’s latest foray leaves food delivery rivals worried
On Friday 13 October Facebook, king of the social media world, announced the launch of its latest feature, which allows…
Blog: Bill Main FCSI on the most powerful form of advertising
As the world of technology continues to explode, some principles never change. As a consultant, my clients want ‘new’, ‘exciting’,…
Lessons for the foodservice industry from SXSW 2016
Each year, Austin Texas is taken over by an incredible festival known as South By South West (SXSW). I always…
Knowing your demographic
The better any business knows its customers, the better it can satisfy their needs – and an often overlooked way…
Digital Blonde: researching emotions and food
The world has changed a lot in the last 10 years, which has had a huge impact on business, culture…
How to halt the Loyalty “Dine and Dash”
If you’ve been in the restaurant business long enough, chances are you’re familiar with the term “dine and dash” or…