While his insight and expertise spans the hospitality industry, his focus is on branding, consumer behavior and the development process. Steve leads a creative, multi-disciplinary team of architects, interior designers, graphics designers and branding professionals at starrdesign in Charlotte, NC – where they concentrate on connecting people with brands through creative environments and responsible processes.

starrdesign works with clients in the U.S. and globally to create designs that inspire and make a difference. The firm has been featured in publications such as Inc., Fast Casual, National Culinary Review, QSR magazine, Modern Restaurant Management, The Charlotte Observer, and Restaurant Development + Design magazine. The company’s roster of clients includes Bellagreen, named by QSR Magazine as a 2018 Top 40 Under 40 fast casual restaurant, Pronto by Giada, Zoës Kitchen, Firebirds, Original ChopShop, REEDS Jewelers, Panera Bread, Mellow Mushroom, and Pandora Jewelry.

Division

  • Americas

Education/Experience

Steven Starr is an award-winning designer, published author and sought-after speaker. After working in New York City with renowned designer David Rockwell, Steve became a nationally-recognized industry leader in restaurant and retail design. In 1996, Steve moved to Charlotte and started the restaurant and store design studio at Little Diversified Architectural Consulting. Growing it into a design powerhouse, he worked with some of America’s most recognizable brands, including Planet Hollywood, Krispy Kreme, and Dean & Deluca. Realizing that he desired a more hands-on approach to design on a daily basis, Steve created what is now starrdesign in 2007.

Market Segments

  • Airport Facilities
  • Amusement & Theme Parks
  • Branded Concepts
  • Business and Industry/Food Services
  • Casinos
  • Clubs
  • Colleges & Universities
  • Convenience Stores
  • Family Restaurants
  • Fast Food Restaurants
  • Fine Dining
  • Hotels/Motels
  • Leisure Facilities
  • Museums
  • Resorts
  • Retail
  • Sports Arenas
  • Supermarkets
  • Tourism

Area Of Expertise

  • Business Strategy
  • Concept Development
  • Energy & Environment
  • Food Safety & Hygiene
  • Foodservice Merchandising
  • Franchising
  • Interior Design
  • ITT (Catering Business)
  • Kitchen Design
  • Litigation Support/Expert Witness
  • Marketing & Promotion
  • Operating Procedure & Systems
  • Operating Review
  • Quality Management
  • Sustainability

Food Facility Design

  • Yes

Management Advisory Services

  • Yes

Membership Grade

  • Professional (TAD)

Profession

  • Consultant

Employer

  • Starrdesign

Profile Title

  • President

Location

Address

9935-d Rea Road, Charlotte, North Carolina, 28277, United States