Juan Martinez is a 39 year industry veteran and currently Principal and Co-Founder of Profitality Labor Guru (PLG), an Industrial Engineering Consulting Company that helps brands optimize their investment to drive better unit economics. His experience spans to over 100 different concepts across all menu and service system offerings.

Prior to founding PLG, Juan spent 17 years in the Burger King system, where he was the Director of Research & Development, responsible to lead innovation in the area of menu, equipment and operations development.

Juan has a Bachelor of Science in Industrial and Systems Engineering from Georgia Tech, and an MS in Engineering Management and PhD in Ergonomics from the University of Miami.

He is a Professional Member of Foodservice Consultants Society International (FCSI), where he serves in the “Board of Trustees”. As an industry “thought leader” Juan frequently speaks at industry gatherings and has written over 120 articles in foodservice and Industrial Engineering Journals, including a regular column in Foodservice Equipment & Supplies Magazine. Juan is also a Fellow at The Culinary Institute of America.


  • Americas


BS Industrial & Systems Engineering, Georgia Institute of TechnologyMS Engineering Management, University of MiamiPhD Industrial Engineering & Ergonomics, University of Miami

Market Segments

  • Airport Facilities
  • Amusement & Theme Parks
  • Branded Concepts
  • Business and Industry/Food Services
  • Casinos
  • Clubs
  • Colleges & Universities
  • Convenience Stores
  • Cruise Lines
  • Family Restaurants
  • Fine Dining
  • Hospitals/Healthcare
  • Hotels/Motels
  • Leisure Facilities
  • Resorts
  • Retail
  • Sports Arenas
  • Supermarkets
  • Tourism

Area Of Expertise

  • Accounting & Financial Controls
  • Business Strategy
  • Concept Development
  • Contract Management
  • Franchising
  • Human Resources
  • Information Technology
  • Interior Design
  • Kitchen Design
  • Menu & Recipe Development
  • Operating Procedure & Systems
  • Operating Review
  • Quality Management
  • Training

Food Facility Design

  • Yes

Management Advisory Services

  • Yes

Membership Grade

  • Professional (TAD)


  • Consultant


  • Profitality Labor Guru, LLC

Profile Title

  • Principal & Founder



6725 SW 110 Street,, Miami, Florida, 33156, United States