Foodservice industry leaders Vulcan, Wolf and Berkel of the ITW Food Equipment Group announced today the launch of their new websites. The redesigned sites feature major user experience improvements and buying tools to assist in product selection.
The clean, intuitive designs enable quick navigation and help guide buying decisions with educational content and tools, supporting the company’s mission of delivering innovative solutions to their customers.
“Today, digital channels are the food service industry’s main source of information when researching products for purchase. We want to make sure our websites are providing the resources and tools they need to make an informed decision while also providing an engaging and streamlined digital experience,” said Brenda Rice, director of marketing for ITW FEG Cooking Division.
Visitors to the sites can find quick and easy access to product resources and information, plus new tools to help determine product needs. The Vulcan Equipment Guide helps users quickly narrow down and find the exact equipment they need based on product feature requirements and operational characteristics, like menu choices, seating capacity and available utilities. The sites also feature improved search capability, enhanced product filters, and side-by-side comparison tools that let users compare up to three pieces of equipment at once.
About ITW Food Equipment Group:
ITW Food Equipment Group LLC, a subsidiary of Illinois Tool Works, is the brand behind the brands found in commercial kitchens, cafeterias, bakeries, delis and groceries around the world. An ENERGY STAR® Partner of the Year since 2008, ITW Food Equipment Group embodies a family of premium brands including Hobart, Traulsen, Baxter, Vulcan, Wolf, Berkel, Stero, Somat, Gaylord, Kairak and Peerless—covering nearly all your commercial food equipment needs, from food preparation and refrigeration to cooking, baking and ventilation to weighing and wrapping to dishwashing and waste disposal. Backed by our nationwide network of factory-trained service technicians, we’re always nearby to install, maintain and service your equipment. Explore ITW Food Equipment Group by visiting www.itwfoodequipment.com.
Masterful design. Precision performance. State-of-the-art innovation. For more than 150 years, Vulcan has been recognized by chefs and operators throughout the world for top-quality, energy efficient commercial cooking equipment that consistently produces spectacular results. Trust Vulcan to help make your culinary creations turn out just right—each and every time.
Style meets performance. Wolf commercial kitchen equipment delivers distinctive features and reliable results to keep your restaurant operating at its peak. Wolf’s hardworking line of ranges, charbroilers and griddles are easy to use and trusted in the industry for more than 80 years.
Berkel has been supplying dependable slicers and great results consistently for over 100 years. The innovation of the Berkel slicer changed the way slicing was done and revolutionized the way people have prepared food all over the world. Berkel has produced reliable equipment that chefs and operators depend on and provides the unique combination of experience and innovation making it a brand synonymous with quality foodservice slicers, vacuum packaging equipment and more. Get more done. Choose Berkel.