Rational UK has moved to allay concerns about disruption to foodservice equipment supplies, saying that it has good levels of stocks and that customers can have total confidence in the company’s ability to fulfil orders, now and in the future.
“We made extensive plans to ensure that we would be ‘Brexit-ready’ and able to continue to meet customer demand in the UK and Ireland,” says Simon Lohse, managing director of Rational UK. “As well as increasing UK stock levels before January 1st, for both the iCombi and iVario cooking systems, our factories in Germany and France introduced new policies designed to help speed up response times for UK customers. All of which means, as far as our end users and dealers are concerned, it’s business as usual.”
Lohse adds that Rational is very confident about the UK market going forward. “Sales have remained relatively buoyant and are building up to pre-Covid levels in every sector of the market. Thanks to our contingency planning, customers can be sure that if they place an order tomorrow it will be fulfilled at least as quickly as it would have been a year ago,” he says.
RATIONAL is the leading provider in hot food preparation equipment and, with the iCombi Pro and the iVario multifunctional cooking system, the company delivers 95% of all conventional cooking applications. Rational’s ConnectedCooking allows operators to monitor, manage and update their Rational appliances remotely, from a PC, tablet or smartphone.
iKitchen is the combination of the iCombi Pro, iVario Pro and ConnectedCooking – iKitchen delivers the best kitchen management and the best cooking solutions. For information and brochures, or to find out about free Rational Live online demonstrations, call +44 (0)1582 480388, freephone 0800 389 2944 or visit www.rational-online.com
The RATIONAL Group is the world market and technology leader in the field of hot food preparation for professional kitchens. Founded in 1973, the company employs more than 1,100 people in Germany and a total of around 2,000 worldwide.
Since the IPO in 2000, RATIONAL has been listed on the Prime Standard of the German Stock Exchange and is included in the SDAX.
The primary objective of the company is to always offer its customers maximum benefits. Internally RATIONAL is committed to the principle of sustainability, expressed in its policies on environmental protection, leadership and social responsibility. Year after year, numerous international awards testify to the exceptional quality of RATIONAL’s work.