Modbar is the original manufacturer of under-counter brewing systems developed in partnership with La Marzocco. By placing the core technology for espresso, steam, pour-over and tea equipment beneath the counter, Modbar opens the space for more meaningful interactions between barista and guest.
In line with Milan Design Week’s theme “Essere progetto”, Modbar embodies its nature as a design element evolving from concept to daily use through an exhibition project that, without stating them explicitly, makes tangible the three pillars of its identity: technology, design and experience.
Modbar technology takes shape through a system based on control, modularity and integration.
Every element is engineered to ensure extraction stability, consistent precision and maximum operational reliability. The modular structure allows each product to be configured independently, adapting to spatial and workflow requirements.
The under-counter system requires a design phase, at the end of which the machine becomes invisible yet distinctive. Modbar is a design instrument: a technology conceived to integrate seamlessly into the bar counter, capable of turning cafè spaces into hospitality experiences, with human interactions at the core.
Project, finally, is what happens next. It is the experiential dimension that takes shape every day behind the counter: the absence of barriers creates a meaningful interaction between barista and guest, transforming coffee preparation into a shared gesture.
Modbar will animate the sensory environment of CASA La Marzocco with a varied and creative beverage offering, from espresso to filter coffee, as well as original recipes featuring tea and infusions.
During the week, the space will host Pastry Chef Fabrizio Fiorani, whose contemporary approach to pastry will enrich the overall experience.
