Start-up company SCRAEGG has announced the appointment of Susanne Klinke as managing director, effective 1 May 2019.
SCRAEGG, which launched last year, is a system for the preparation of scrambled eggs, soups and hot snacks in a matter of seconds. With more than 15 years of international experience in the household appliance, consumer goods and food industry, Klinke brings “impressive knowledge and expertise”, the company said in a statement, adding that the appointment will aid SCRAEGG in changing from a start-up “to a company with 50 employees” and position it “for future growth”.
Klinke was most recently a global director of Siemens at Bosch and Siemens Household Appliances GmbH in Munich. Under her leadership, a new global brand positioning was developed, as well as a global brand strategy to improve the consumer experience. At the international management consultancy A.T. Kearney, Klinke worked mainly with companies in the consumer goods and retail markets. Previously, she worked for ten years at the Wm. Wrigley Jr. Company in various management and held marketing positions in Germany and the US.
Global appeal
Susanne Klinke takes over the overall management of the company in all operational and strategic matters. “SCRAEGG combines a highly innovative product with an attractive concept – and has the potential to grow from a start-up to a company with global appeal. I look forward to working with the team to further develop the brand and the company. The entrepreneurial activity in a very decisive phase of the company’s development is what really excites me,” she said.
“With Susanne, we have gained a new team member who fits the company and brand perfectly. With her extensive experience in the food and electronic industry, as well as in global brand management, SCRAEGG is ideally equipped to become a relevant and popular brand worldwide,” said Andreas Leonhard, founder of SCRAEGG.
About SCRAEGG GmbH:
SCRAEGG GmbH was founded in 2018 by Florian Hofbauer and Andreas Leonhard and is based in Wiesloch near Heidelberg, Germany. The company develops and produces SCRAEGG appliances with the steam system for which a patent has been filed, and the seasoning mixtures are also created here. The company currently employs around 40 people. The products are mainly sold in Germany and Scandinavia, but demand is also increasing in many other countries. www.scraegg.com
