Miele appoints new Sales and Marketing Director

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Sam Bailey joins Miele from Dyson where he held a number of key roles overseeing European marketing and global digital operations in its Professional division

Miele has appointed Sam Bailey as its new sales and marketing director for the Professional Division in the Great Britain territory. Bailey joins Miele from Dyson where he held a number of key roles overseeing European marketing and global digital operations in its Professional division before spending time in a global senior commercial role within a high growth category.

First class sales and service support

No stranger to Miele, Bailey was previously the organisation’s CRM and online manager, before leaving to spend six years in senior roles at Dyson. Bailey’s reappointment to Miele comes as Les Marshall announces his retirement after 17 years as sales and marketing director with the firm. Marshall was responsible for setting up Miele’s successful Professional Partnership programme, which joins together a network of approved partners from around the country with Miele, to provide first class sales and service support to commercial customers.

Bailey is looking to continue the success of the Partnership model and capitalise on Miele’s reputation as an industry leader.

Quality and longevity

Commenting on his appointment, Bailey says, “Miele products are synonymous with quality and longevity and I’m delighted to have the opportunity to re-join the company and continue the great work that Les is leaving behind. Miele boasts an impressive and well-established partner programme throughout Great Britain and I look forward to getting to know the partners and working with them to grow Miele’s presence as the industry’s leading commercial laundry, dishwashing and washer disinfection manufacturer.”

Marshall concludes, “During my tenure at Miele Professional I have witnessed a number of industry changes and opportunitiesthat have helped to create the successful partnership model that exists today. I’m delighted to be handing the baton onto someone who knows the business and its objectives so well, and I wish Sam every success in his new role.”

Further details:

The professional division of Miele is the world’s leading manufacturer of commercial laundry and dishwashing appliances, as well as washer-disinfectors and sterilisers for use in medical and laboratory applications.

Designing and building every part of its products, Miele is recognised around the world for the manufacturing of quality appliances, founding its reputation by ensuring quality is delivered across each area of the organisation.

The Miele Company was founded in 1899 and is now in the fourth generation of family ownership. The company has eight production plants across Germany as well as one plant each in Austria, the Czech Republic, China and Romania.

For more information, please visit https://www.miele.co.uk/professional/index.htm