Mark Easterday has been promoted to the newly created position of executive vice president of Middleby Brand Sales. Easterday will be responsible for oversight of the Middleby Representative Groups in the US and Canada. He will direct the sales efforts and coordinate activities across the entire sales representation organization, working closely with our Commercial Foodservice Brands. Easterday will report to group president John Perruccio.
This critical role was created to support the strategic initiative to consolidate the sales representation organization. This newly created position will enable Middleby to have a central point to support the sales representative organization and drive tactical sales execution. For our dealer partners and end-user customers, this will also provide a central point of contact to facilitate communication and customer activities. The existing individual Middleby brand sales organizations and activities do not change.
This position will complement the existing sales efforts at each of the individual Middleby brands, as they work with the Middleby sales representation organizations. This position adds to other moves Middleby has implemented over the past several years to enhance strategic selling activities, including establishment of the sales teams to support major restaurant chains, emerging restaurant chains, retail customers and the government.
High-level management experience
“With decades of experience in the field, Mark brings a proven track record of sales success, deep customer relationships and high-level management experience to this recently designed position. Mark is well-respected within the industry and has been a key factor in growing sales and relationships with all of the Middleby brands that have been under his leadership,” said Perruccio.
“This position shows our continued commitment to our newly-realigned rep organization and all of our sales channels. Mark will do an outstanding job with facilitating our relationships and continuing sales momentum between the Middleby brands and our partners.”
Prior to his promotion, Easterday has been the VP of sales for eight Middleby brands within the Pitco and Blodgett Divisions. Easterday originally joined Middleby in 2013 as the VP of sales for Star Holdings, representing the six brands in the group. He holds his bachelor’s degree from The Ohio State University and earned an MBA from the University of Wisconsin-Milwaukee.