Former AutoQuotes president joins Specifi to run US business

Industry veteran Michael Greenwald appointed president, The Americas, as Specifi initiates its launch into US market

Specifi LLC, the leading global end-to-end design software solution for the foodservice industry announced the appointment of Michael Greenwald as president, The Americas, en­hancing the company’s aggressive push into the US market.

Greenwald comes to Specifi with over 35 years of experience in the foodservice equip­ ment and supply distri­bution channel, most re­cently as president of AutoQuotes. Prior to Au­toQuotes Greenwald led the equipment divi­sion of the M. Tucker Company, a large food­service equipment dealer headquartered in the eastern part of the US.

”Michael’s availability after his departure from Au­toQuotes in September was fortuitous. His experience, track record and passion makes him uniquely qualified to lead our Americas business. We are very pleased that we have the opportunity to keep an executive of his calibre engaged in supporting the industry,” says Ed Marcheselli, CEO of Specifi. ”Furthermore, he will substantially accelerate the growth of Specifi beyond its leading position in Europe and Asia.”

”I was attracted to Specifi because of its focus on deliv­ering game-changing technology, including its leader­ship in utilising business information modeling (BIM) ca­pabilities. I am really excited to have the opportunity to lead Specifi’s entry into the US and Canadian markets,” says GreenwaId.

“The foodservice equipment industry continues to evolve and growth is accelerating, requiring manufactur­ers, dealers and designers to utilise better software ser­vices and tools. The days of non-global point solutions are coming to an end as content creation, publishing, design, quoting, and installation support services finally converge,” says GreenwaId.

“Specifi is well positioned to not only be the industry’s best foodservice information platform, but to provide the most comprehensive services, increasing productivity and eliminating errors for all participants in the value chain. Specifi’s innovative products and cus­tomer-centric philosophy will enable the company to become the leader in the Americas market.”

In his new role, Greenwald assumes all responsibility for Specifi’s sales, marketing and operational activities in the western hemisphere. Greenwald will lead the launch of Specifi’s award winning products into the US, with availability in December 2016.

About Specifi LLC:

Specifi LLC provides the only global, end-to-end solution supporting the foodservice equipment specification pro­cess. It includes a complete information repository as well as a comprehensive set of publishing, design, quotation and process/workflow tools. Each Specifi component can be operated as a stand-alone service alongside existing tools or as part of a complete end-to-end kitchen design/specification platform.

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