Merger will expand the foodservice consultancy’s reach in the Midwest and add robust consulting services to its decades-long reputation for superior design

Clevenger Associates, a West Coast-based foodservice consultancy, announced it has merged with MVP Services Group, in Dubuque, Iowa, to expand its consulting and design services in the Midwest. The merger, which was finalised 1 March 2017, will also help Clevenger supplement its award-winning design projects with an even stronger focus on management advisory consulting.

Led by veteran foodservice consultant and industry leader Ed Norman FCSI, (PP), MVP Services Group offers more than 30+ years of both management advisory and design expertise for all segments of the foodservice industry with a concentration in the Chicago and central US markets. In addition to the Midwest office, Clevenger’s portfolio includes offices in Seattle, New York, the Middle-East, the Philippines and, most recently, California.

Combining forces

“We are thrilled to combine forces with the highly reputable MVP Services Group,” said Brent Hall FCSI, vice president, at Clevenger Associates. “Clevenger’s 44 years of history combined with MVP’s 19-plus years of consulting operations experience will bring expanded know-how and greater value to our existing client base while growing our capabilities in other areas of the country.”

“The merger offers a great opportunity for us to provide our long-time clients with even more hands-on support as part of a larger firm with robust design, technology and customer service capabilities,” said Eric Norman, vice president of MVP Services Group, who will transition into the role of vice president, Midwest division, at Clevenger Associates.

Ed Norman will serve as director of management advisory services and senior designer with Clevenger. Clevenger Midwest will continue to service clients MVP has had for two decades, while also seeking to develop new business in the Midwest.

Clevenger Midwest’s portfolio includes clients in all segments of the foodservice industry, from full-service, independent restaurants to multi-unit operators and large chains as well as non-commercial operators such as schools, colleges and universities, casinos, hotels, and business & industry outlets. Addressing the latest trends in food preferences, equipment development, utility conservation and food handling techniques will remain at the forefront of Clevenger’s mission.

In addition, as more architects work with the 3D BIM design software Revit, the enhanced design production team will continue to respond to clients’ changing needs while also staying ahead of the curve of technology trends.

With decades of experience in both the U.S. and abroad, the newly expanded Clevenger Associates is poised to meet and exceed future demands of a rapidly changing, global foodservice industry.


About Clevenger Associates

Clevenger Associates was founded in 1973 by Anthony Clevenger and has a proven track record and outstanding reputation in the foodservice consulting industry. Since its inception 44 ago, Clevenger Associates has become a premier international foodservice and laundry design consulting organization with offices in the state of Washington, New York, California, the Midwest, the Philippines and the Middle East. With expertise in both commercial and institutional arenas and a focus on “heart of the house” solutions and efficiencies, the firm has designed hundreds of successful foodservice facilities around the globe with a client base that includes many outstanding and industry-recognized operators, developers and architects. For more information, visit or call 253-841-7811.

About MVP Services Group, Inc.

MVP Services Group was founded in 1997 by Ed Norman, FCSI, (PP), and offers award-winning foodservice design and management advisory consulting services for clients in both commercial and non-commercial industry sectors. MVP Services Group has been committed to providing the best food facilities design and management advisory services, approaching every project with a focus on process workflow, functionality, cost, and sustainability. For over 19 years, MVP Services Group has been designing unique and innovative food facilities for our clients. Each project is handled with a unique perspective and integrity, and is tailored to meet the needs of the client. MVP Services Group has established itself as a leader in the foodservice industry.



Brent Hall, vice president, operations, Clevenger Associates

Tel: 253-841-7811 Ext. 102


Ed Norman, director of management advisory services/senior designer

Tel: 563-582-5109


Eric Norman, vice president, Clevenger Midwest

Tel: 563-582-5109