BizEssentials Webinar Series

The BizEssentials Series was created to help our consultant members run their businesses better with various topics throughout the next year. FCSI The Americas Conference Planning Committee members and staff sorted through many topics and identified key issues we think consultant members will find beneficial, but we welcome all suggestions you may have for future webinars. Contact Amy Stark with suggestions.

Each event in the BizEssentials series will take place on the second Wednesday of the month.

Want to sponsor a future webinar? Opportunities are still available!



October 14, 2020 | Put the Power in Your Next Virtual Presentation

Learn to take advantage of rapid visual storytelling and micro moments, how to design for attention and wow your audience, and more effectively lead team meetings, webinars and more.

Debra Jasper, CEO & Founder, Mindset Digital




 November 11, 2020 | Video Marketing – You Ought to Be in Pictures

Video shorts and clips are the new norm when it comes to marketing. With so much text heavy emails, video can capture the attention immediately to promote your message. Come join us as we walk you through how easy it is to film and publish short videos using cameras and mobile devices to market yourself and your firm.

Erik Haviland, Managing & Creative Director for theFUZE

December 9, 2020 | Write for Action — and a Small Screen

Learn to save hours each week with short, organized and skimmable content that gets faster responses with clear calls to action, recommendations and context.

Debra Jasper, CEO & Founder, Mindset Digital



BizEssentials On Demand

Who’s the Client?

Continental RefrigeratorProjects today have many players, so much so that it can become challenging to stay focused on the client. But is there just one client? A design consultant, an MAS consultant, an operator, and an architect will join together on a dynamic panel to address frequent obstacles and approaches to managing them to a successful outcome.

PANELISTS: Karen Malody, Russ Benson, Todd Griffith, Teri Kidwell, David Kutsunai



Connect and Compete in a Virtual World

Learn how to make a great first impression online, fully leverage LinkedIn, and stay close to clients and colleagues in this new virtual world.

HOST: Debra Jasper, Mindset Digital