BizEssentials Webinar Series

The BizEssentials Series was created to help our consultant members run their businesses better with various topics throughout the next year. FCSI The Americas Conference Planning Committee members and staff sorted through many topics and identified key issues we think consultant members will find beneficial, but we welcome all suggestions you may have for future webinars. Contact Amy Stark with suggestions.

Each event in the BizEssentials series will take place on the second Wednesday of the month.

Interested in sponsoring a future webinar? Opportunities are still available!


Coming Up

Wednesday, December 9, 2020  @ 3:00 pm ET | Write for Action — and a Small Screen

Learn to save hours each week with short, organized and skimmable content that gets faster responses with clear calls to action, recommendations and context.

Debra Jasper, CEO & Founder, Mindset Digital

Sponsored by Hobart Food Equipment Group


Wednesday, January 13, 2021  @ 3:00 pm ET | A NERDY NEW YEAR:
Top Tech Tools for Your Business Resolutions

Since her first Motorola RAZR flip phone, Beth has made a verb out of the word “nerd.” She’s here to help you filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for work and home. Although the only real trophy she ever won was for making perfect French fries at McDonald’s in high school, Beth Z has been featured on Best Speaker lists by several organizations that write best speaker lists. She has written a whole shelf of books on apps and has spoken to more than 100 thousand audience members just like you. And if you’re puzzling over why she goes by “Beth Z”… it’s because she only finds about three people a year who can pronounce her last name.
Presented by Beth Ziesenis: Author. Speaker. Nerd.

Sponsored by 


BizEssentials On Demand

Video Marketing – You Ought to Be in Pictures

Video shorts and clips are the new norm when it comes to marketing. With so many text heavy emails, video can capture the attention immediately to promote your message. Come join us as we walk you through how easy it is to film and publish short videos using cameras and mobile devices to market yourself and your firm.

Erik Haviland, Matt Martinez, and Clint Boland
theFUZE https://thefuze.net/

Sponsored by Fisher Manufacturing and Thermodyne Foodservice Products

FCSI Members can view this video on demand to earn 1 CEU credit.
Register for CEU credits


Put the Power in Your Next Virtual Presentation

Learn to take advantage of rapid visual storytelling and micro moments, how to design for attention and wow your audience, and more effectively lead team meetings, webinars and more. Debra shared this Fast Fixes worksheet for download.

Debra Jasper, CEO & Founder, Mindset Digital

Sponsored by BOF Corporation and Ali Group

FCSI Members can view this video on demand to earn 1 CEU credit.
Register for CEU credits


Who’s the Client?

Continental RefrigeratorProjects today have many players, so much so that it can become challenging to stay focused on the client. But is there just one client? A design consultant, an MAS consultant, an operator, and an architect will join together on a dynamic panel to address frequent obstacles and approaches to managing them to a successful outcome.

PANELISTS: Karen Malody, Russ Benson, Todd Griffith, Teri Kidwell, David Kutsunai

FCSI Members can view this video on demand to earn 1 CEU credit.
Register for CEU credits


Connect and Compete in a Virtual World

Learn how to make a great first impression online, fully leverage LinkedIn, and stay close to clients and colleagues in this new virtual world. Debra shared this handout to help you improve your profile.

HOST: Debra Jasper, Mindset Digital

FCSI Members can view this video on demand to earn 1 CEU credit.
Register for CEU credits

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