Bill Caruso recruited and approved Sergio’s membership


  • Americas


Business Administration and Public Administration at University of Brasília and Hospital Projects and Management Controls at Fundacao Getulio Vargas, Sao Paulo.
Executive at American Medical International (AMI), responsible for the specification, purchase and installation of all hospital equipment and furniture in turn-key projects, including the Hospital Açominas in Ouro Branco, Minas Gerais and the Hospital Aliança in Salvador, Bahia.
Held the position of Sales Manager and Commercial in Topema and Elvi.
Columnist on the website Correio Gourmand where he writes about Marketing.
Responsible for the start of operations of the dannish company LEGO in Brazil as well as the operations of the newspaper Correio do Amazonas both in Manaus,Amazonas.
Served as Secretary Governor of state of Amazonas for Industrial Development for three governors and worked intensely for the maintenance of tax incentives for Manaus Free Trade Zone in the new 1988 Brazilian Constitution.

Market Segments

  • Armed Forces
  • Business and Industry/Food Services
  • Convenience Stores
  • Family Restaurants
  • Fast Food Restaurants
  • Fine Dining
  • Government Services
  • Hospitals/Healthcare
  • Hotels/Motels
  • Residential Care
  • Transport

Area Of Expertise

  • Business Strategy
  • Contract Management
  • Distribution & Procurement

Food Facility Design

  • No

Management Advisory Services

  • Yes

Membership Grade

  • eSubscriber


  • Consultant


  • SF Frota Consultoria



RUA DEPUTADO LAERCIO CORTE, 951, APTO 91 JC, Sao Paulo, SP, 05706290, Brazil