New from Classeq, the progressive British-manufactured warewashing brand, comes a fresh approach to its digital marketing

Following the recent release of an all new modern Classeq brand, which focuses on ‘keeping things simple’, the company has launched an interactive web site along with two engaging animated videos, cleverly developed to help caterers make the warewashing ‘user’ journey easy when it comes to choosing the right machine and accessories for their bespoke needs!

The website, which has been designed for simple navigation, includes a ‘help me choose’ section, which covers ice-machines, glass washers and dishwashers – including the recently launched, and highly innovative Classeq’ undercounter range.

It has explanatory animations and video links to help answer questions such as; do I need a drain pump or water softener, (drain pumps and water softeners), as well as which machine is appropriate for my level of footfall? What do I need to consider when it comes to chemical dosing? And, which electrical connections will I need to get the best performance, plus an explanation of why machines should be WRAS compliant?

Easily comprehensive

Accompanied by videos (one for glasswashing and the other for dishwashing), the entire site ‘holds the hand’ of the user and helps navigate through the process of what each site needs to consider, making it straightforward and easily comprehensive:

Glasswashers – https://www.youtube.com/watch?v=pCIMhiRNq8A

Dishwashers – https://www.youtube.com/watch?v=BupLMGaqCaU

Adam Lenton, marketing manager for Classeq, says that Classeq’s ethos is all about “adopting simplicity” in cutting through the mire and debunking the confusion that can exist for users, both when they are looking to purchase a new machine and also in understanding how to get the most from it:

“We’ve listened to our end users, and what comes across loud and clear is a confusion around what features they need to look for. Our new digital platform is all about helping users understand how to cut through the complexity, which they can do with a few easy clicks. And, this also enables prospective customers to consider what is important when buying a machine as it’s easy to become seduced by advanced features and options that are rarely used correctly and can often over-complicate the operation of the machines, potentially leading to poor wash results.

“When purchasing capital equipment such as a warewasher, it’s not necessarily about cost – but it’s certainly about ‘value’. And, that’s why our new digital approach is all about making it simple for purchasers to understand what is truly important,” he says.

For help on ‘How to Choose’ when purchasing warewashing or ice-machine equipment, check out: http://www.classeq.co.uk/help-me-choose/

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