Synergy Grill Technology has today revealed that they have signed an exclusive partnership with Garland (a Welbilt Company) that will see the Cambridge-based brand’s award-winning, patented technology become available in Garland’s new XHP Chargrills.
Exclusively available to the North and South American markets, the launch of the Garland XHP High Performance Broiler truly marks the next step in Synergy Grill’s technologically driven direction and allows US, Canadian and South American customers the chance to reap the many benefits of Synergy’s pioneering technology such as zero fat disposal, 59% + energy savings and improved food quality.
Synergy Grill has been considering expanding its partnerships abroad for some time now. However, as news of the many sustainable and financial benefits of the Synergy brand began to spread on an international scale, so has the demand for Synergy’s multi-patented technology.
As Richard Ebbs, director of commercial & marketing at Synergy Grill Technology, who helped shape the deal, explains: “We were introduced to a number of US-based companies through Doug Fryett from the Fryett Consulting Group. Doug helped us form our approach to selling in America. We spent considerable time, making sure that whoever we chose to partner with, shared our passion for the product, our vision for the brand, and our values and culture. We had significant interest from eight global companies; however, Welbilt® was a natural choice when it came to deciding which supplier to work with, given their outstanding brand reputation and history, not to mention the fact that they are one of the continent’s biggest suppliers of prime cooking equipment.”
Lee Wichlacz, senior vice president, Welbilt Canada, who manages the corporation’s Garland, Lincoln and Cleveland brands, shares in Richard’s passion for this partnership. “We are excited to add Synergy Grill’s revolutionary technology to our world-renowned Garland® brand. The technology’s many benefits—including significant energy savings, zero fat disposal and improved food quality—are already showing great potential. Recently, Welbilt’s new Garland XHP High Performance Broiler, with Synergy’s technology inside, won a prestigious Kitchen Innovation (KI) award sponsored by the National Restaurant Show, the largest foodservice show in North America. It was the only entry to receive a unanimous vote from the judges.”
Synergy Grill’s innovative, patented technology atomises any fat produced during the grilling process. As the fat atomises, any moisture that comes from the food also turns into steam which gently penetrates back into the food to ensure a perfect texture and taste like no other.
This atomisation also completely eradicates the need for a fat tray, and therefore, removes the historically strenuous task of cleaning, along with the environmentally damaging disposal of waste fat. Foodservice operators can cut gas bills by over half with Synergy Grill Technology and show genuine environmental responsibility.
Justin Cadbury, chairman and CEO of Synergy Grill Technology, is immensely proud to see the Synergy brand flourish in this way. “We are delighted to be supplying Synergy’s award-winning technology to Garland, who are part of Welbilt, have a blue-chip reputation and deep-rooted passion for the very best catering technologies.
“For our proudly British company, Welbilt’s top level reputation will accelerate global recognition of the Synergy technology as customers get more energy/environmentally conscious in the larger food outlets. The biggest barrier we have faced is companies simply not knowing about us until recently even though we have supplied thousands of restaurants. Our vision through this partnership is that operators all over North and South America will recognise the value of the Synergy innovation strength as those have done in the UK.”
From August 2020, Garland Synergy Grills will officially become available to the North American Market.
About Synergy Grill Technology:
Connect with Synergy Grill Technology on social media @synergygrill #LikeNoOther
About Welbilt, Inc.
Welbilt, Inc. provides the world’s top chefs, premier chain operators and growing independents with industry-leading equipment and solutions. Its innovative products and solutions are powered by our deep knowledge, operator insights, and culinary expertise. Its portfolio of award-winning product brands includes Cleveland™, Convotherm®, Crem™, Delfield®, Frymaster®, Garland®, Kolpak®, Lincoln™, Manitowoc®, Merco®, Merrychef® and Multiplex®. These product brands are supported by two service brands: FitKitchen®, our fully-integrated kitchen systems brand, and KitchenCare®, its aftermarket parts and service brand.
Headquartered in the Tampa Bay region of Florida and operating 17 manufacturing facilities throughout the Americas, Europe and Asia, it sells through a global network of over 3,500 distributors and dealers in over 100 countries. It has approximately 5,800 employees and generated sales of $1.45 billion in 2017. F
or more information, visit www.welbilt.com.