The upcoming edition of HostMilano is an opportunity to finally get back in touch with partners and customers and Rational will be present at the foodservice show

The in-person events are finally starting again after almost two years of mostly digital events. From 22 to 26 October 2021, RATIONAL will be present at this unmissable biennial event to show and tell its innovations. HostMilano is the place par excellence to showcase technological innovations in raw materials and semi-finished products, but above all machinery and equipment.

It is an opportunity to get back in touch with new and loyal customers, partners and industry players. RATIONAL will be taking part in full compliance with the regulations that have been identified as a result of the pandemic. Following the digital launch of the new product line during the 2020 lockdown, RATIONAL is continuing the presentation of iCombiPro and iVario in the phygital mode, one of the key innovation words and trends of the moment, by combining digital experiences, such as webinars, and physical ones.

During the days of the event, a special format will also be proposed, showing the different types of cooking to allow chefs and restaurateurs to cover all the meals of the day: from breakfast to lunch and from aperitif to dinner. This is one of the main advantages offered by RATIONAL technology: iProductionManager is a very useful feature that allows you to prepare different dishes at the same time, flexibly managing the various production processes and automatically signalling when you need to put food in the oven or take it out of the oven according to service requirements. An intelligent assistant available 24 hours a day to offer variety and completeness, satisfying and surprising customers.

It will also be possible to ask those approaching the RATIONAL landscape about the financed payment formulas designed to meet the new liquidity requirements that have arisen during the pandemic. Or about the benefits linked to the New National Transition 4.0 Plan, which confirmed the tax credit of up to 50% for Italian companies investing in business assets.

Want to find out more? RATIONAL and its staff will be waiting for you at the fair from 22 to 26 October at stand A39/B40 – A47/B48 in hall 7 with lots of exquisite news.

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