As the hospitality industry looks ahead to the lifting of lockdown restrictions, Mechline Developments has released two free guides containing a wealth of practical advice to help operators bounce back. The guides offer six steps to help increase restaurant covers and footfall, plus a comparison of air sterilisers and air purifiers so operators can choose the best solution to keep their customers and staff safe.
Commenting on the launch of the guides, Kristian Roberts, marketing manager at Mechline said: “After three lockdowns restaurants, pubs and hotels will understandably be eager to finally welcome back diners so they can start rebuilding their businesses. As a specialist manufacturer of innovative hygiene focused equipment for the foodservice and hospitality industry we are keen to support operators with the insights, advice and strategy shared in these free guides.”
Answering the challenge
Mechline’s guide to increasing covers and footfall includes six strategic steps encompassing: Providing a customer loyalty scheme; Building customer confidence with improved service and experience; Marketing to target local customers; How to leverage the potential of social media; Reducing ‘no shows’ and how to change and adapt your offering with the seasons. Insights shared in the guide include how loyal customers tend to spend 36% more and that 67% of customers would stay longer and spend more money if they enjoy your customer service.
One of the biggest challenges operators face in the year ahead will be customer confidence. Patrons will want to relax, safe in the knowledge that the hospitality business has taken all the necessary precautions to protect them from infection. With this in mind the second Mechline guide explains the differences between air purifiers and air sanitiser/sterilisers, examining how the various technologies work and their respective benefits so operators can make informed decisions about the best solution to protect and reassure customers and staff.
Mechline Developments is a UK leading manufacturer of specialised equipment for the Foodservice and Hospitality industry. Having started life in 1984 as a commercial kitchen equipment service and installation company, in 1988 we developed our first patented product (QuickLink) – a quick disconnect system for catering sinks that allows for easy cleaning. Since then we have focussed on building a portfolio of innovative and unique products for the foodservice industry and more recently a range of products for the waste and facilities management sectors.
Mechline works to be the authority and market leader on products engineered to address common issues in the foodservices and environmental sectors – whether it’s in function, design or operational ease-of-use. The combination of experience and know-how ensures that each range we offer (including GreasePak, BaSix, AquaTechnix and more) has a unique feature or characteristic that simplifies the catering professionals work environment and helps operators to maintain good practice for hygiene in commercial kitchens.
Commercially, Mechline has developed a strong distribution network throughout the UK and Ireland via food service equipment distributors, dealers, project contractors and service companies and are now looking expand this network internationally. We strive to distribute and market products that provide innovation and value for our customers, promoting best practices in commercial food service facilities, operational benefits, quality and safety.