Hobart Enlists Award-Winning School Orchestra to Launch New Campaign

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Market leading manufacturer to mark the launch by offering exclusive, free upgrades from new PROFI hood-type purchases to class-leading PREMAX

Hobart Warewash has enlisted a 70-piece school orchestra to help launch its new ‘In Tune with You’ campaign, reinforcing its innovative approach to business, forged over the past 120 years.

The manufacturer is celebrating the launch by offering caterers the chance to ‘Turn it Up’ and benefit from completely free upgrades from new purchases of its PROFI range of hood- type machines to class-leading PREMAX, throughout April, May and June. Open to dealers, and end users alike, upgrading to Hobart’s highest specification machines can result in a 30% saving in energy bills, a 50% water usage reduction and an 80% saving in chemical usage.

A promotional video has been created to accompany the launch, likening the smooth running of professional kitchens to the organisation and skill of an orchestra. Hobart worked with the award-winning 70-piece orchestra at the highly prestigious Oundle School, in its native Cambridgeshire, bringing the campaign to life using Gustav Holst’s The Planets – Jupiter, the Bringer of Jollity, as soundtrack.

Operating 11 catering sites across its 14 boarding houses, Oundle produces, on an average day, a substantial amount of dirty crockery, cutlery, glassware and utensils. It’s because of this that the school employs Hobart hood-type, rack and undercounter machines, as well as class-leading planetary mixers, in each of its kitchens, helping the school catering department maintain high standards.

Chris Dickie, deputy catering operations manager said: Hobart has been part of our delivery team for over 20 years, and is a trusted partner in the delivery of our large-scale catering operation. As a prestigious school we demand the very best and the catering is absolutely no different – Hobart delivers for us.

“We’re delighted to show off two of our greatest assets – our award-winning orchestra and dedicated catering team – on screen. I can attest that seeing both in action really does hit home the similarities.”

Tim Bender, sales director, Hobart Warewashing UK adds: “The ‘In Tune with You’ campaign reinforces Hobart’s heritage while highlighting our dedication to an ever changing market. We’re delighted to unveil the campaign in such an innovative style by offering this exclusive upgrade from our PROFI range to class-leading PREMAX.

“Oundle is one of thousands of UK sites who run to the reassuring sound of Hobart PREMAX machines – their brilliant orchestra and dedicated kitchen teams have perfectly demonstrated the Hobart ethos. A company in tune with the market.”

See the end result here: https://www.hobartuk.com/videos/warewashing.

To find out more about the ‘Turn it Up’ promotion, follow this link: https://www.hobartuk.com/premax-promotion