Gaylord Industries Representation Update – FSA & PMR Merge in MAFSI Region 12

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Supporting ventilation needs of the southeast central region foodservice market

Gaylord Industries representation in MAFSI Region 12 has changed as a result of Food Service Application’s merger with Professional Manufacturers Representatives (PMR) that was effective April 1, 2019. David Terrell, director of custom sales at PMR, will continue to serve the ventilation needs of the Alabama, Georgia, Tennessee (Except West), and Florida Panhandle market in his position at PMR.

“This new partnership not only continues the excellent customer service and knowledge of our systems,” says Rob Carmichael P.E., SE regional sales manager for Gaylord Industries. “It also brings increased market penetration and relationships which are key in our market.”

Food Service Applications and Professional Manufacturers Representatives (PMR) are both seasoned foodservice representatives and the merger creates over 100 years of combined experience with a commitment to provide effective and efficient solutions to foodservice operations and customers in the region.

Great solutions

“Carrying over hood expertise as well as adding the drive, professionalism, and reputation of PMR gives us great opportunity to increase market share in the southeast,” says Terrell (pictured).

“The combination of the two will offer great solutions for our customers.”

Food Service Applications was founded by Terrell in 1991 and PMR has been proud to represent the best manufacturers for food service equipment in the Southeast for over 40 years with an unwavering commitment to sales and customer service excellence that is recognized throughout the foodservice industry.

About Professional Manufacturers Representatives (PMR):

For over 40 years, PMR has been proud to represent the best manufacturers for food service equipment in the Southeast. PMR’s represented manufacturers offer highly innovative lines allowing the organization to provide the products their customers want in their foodservice operation. PMR’s unwavering commitment to sales and customer service excellence is recognized throughout the industry.

About Gaylord Industries:

Gaylord designs and manufactures ventilation solutions that provide air quality, safety and sustainability even in the most demanding environments. Gaylord’s products are known for their low air volumes, durability and meticulous attention to detail. As innovators in kitchen ventilation, Gaylord is solving two priorities currently facing foodservice operators: energy savings and labor optimization. Gaylord is part of the ITW Food Equipment Group, which includes brand name companies such as Vulcan, Wolf, Berkel, Wittco, Hobart, Traulsen, Baxter, Stero and Bonnet.  For more information, visit