Frima becomes Rational

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Rational AG has amalgamated the two product lines of the Rational combi-steamers and Frima VarioCookingCenter units under the Rational umbrella brand

It is an effort from the Landsberg am Lech-based company to better address the needs of the market and as a product specialist, solution provider and consultant, always offer its customers the appropriate tool for hot food preparation in professional kitchens. By combining the SelfCookingCenter and VarioCookingCenter units, almost all cooking challenges in a professional kitchen can be met.

“Our customers in commercial kitchens are increasingly seeking appliances, complete solutions and top services to suit their exact requirements, in as a simple a way as possible, and from a single source,” explains Markus Paschmann, Chief strategy officer at Rational. Michael Fuchs, chairman of the Frima management board, adds: “The SelfCookingCenter and the VarioCookingCenter are a well-co-ordinated team when it comes to meeting the requirements of our customers’ modern kitchens.”

The customer consultancy and service of both organisations are therefore enhanced so that Rational can better and more effectively serve its customers. Customers can rely on the know-how of the individual combi-steamer and VarioCookingCenter specialists and when required receive a combined solution consultancy, which is becoming increasingly important for large kitchens as well as casual dining catering. The technologies of both product lines will continue to be developed in parallel and they will also be produced in tandem at the same factories as before. In this way, Rational AG as the specialist for professional kitchens can better respond to the needs of the market for complete solutions and process optimisation, once more affirming its corporate philosophy of focussing on customer benefit. In this regard, Paschmann says, “Our principal objective is to continue inspiring our customers in a quick and straightforward way.”

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