Move follows the announcement of the rebranding and unification of four premier refrigerated service brands: Thermal Rite, CrownTonka, ICS and LoTemp Doors
Four premier refrigerated service brands have united to become Everidge, with the aim of leading the industry in cold storage solutions. Housing brands ThermalRite, CrownTonka, ICS and LoTemp Doors, the new brand name and identity reflect the companies’ commitment to superior quality and high standard of customer service.
“Our family-owned company has built a reputation for innovative refrigerated solutions and reliable, responsible customer service,” said Chris Kahler, president and CEO of Everidge. “As we look to the future, we want to continue to build that reputation with a brand that reflects the combined strengths of our company.”
The Everidge brands ThermalRite, CrownTonka, ICS and LoTemp Doors provide refrigerated products, such as walk-in coolers and freezers, blast chillers, prep tables, vacuum sealers and other refrigeration components nationwide. The unification of these brands, tailored to suit the needs of multiple market segments such as c-stores, supermarkets and chain restaurants, positions Everidge as one of the leading cold storage manufacturers in the foodservice equipment industry.
Outstanding customer service
Along with the brand name, Everidge has also unveiled a new logo and tagline. Their tagline, “Every Step of the Way,” reflects the company’s commitment to outstanding customer service and reminds customers and prospects of Everidge’s signature turn-key purchasing experience. Everidge provides a purchase experience that is a true partnership, from design and manufacturing to shipping, installation and operation.
Mike Kahler, president and COO, commented: “The name ‘Everidge’ connotes courageous achievement, something we as a company aspire to. We aim to address candid feedback from customers and dealers, always striving to improve our products and processes.”
Everidge will unveil its new brand at the National Restaurant Association Show (NRA), held May 20-23 in Chicago. To learn more about the company’s rebranding efforts, as well as its commercial refrigeration products, visit NRA booth #3185 or www.everidge.com.
Everidge is the nation’s premier commercial refrigerated services provider, representing an unmatched, combined strength with brands CrownTonka, ThermalRite, ICS and LoTemp Doors. Everidge indoor or outdoor walk-in coolers and freezers, blast chillers, prep tables, vacuum sealers and other refrigeration components are customized for any application, yet at an affordable price to ensure food is kept safe and fresh. With short lead times, low freight charges and fast delivery, Everidge brands promise responsive, turn-key support every step of the way — from the point of sale through installation. For more information, please visit everidge.com.