Eloma GmbH launched its new website at HostMilano 2017. It reflects the result of a contemporary development of the brand identity and its positioning, based on its roots and core competences.
The Eloma success story started in January 1975. Flares were in fashion and Lady Bump was on the radio around the clock – the three Eloma founders were tinkering with their first chicken grilling machine in a garage in Munich. And just like fashion and music has changed, Eloma has consequently continued to evolve. From a three-man operation to a premium manufacturer for combi steamers and bake-off ovens. Then and now, the promise for quality made in Germany remains 100%.
The customer experience when working with Eloma combi-steamers and bake-off ovens has also been the core idea when further developing the Eloma brand and designing the new website: high-quality, intuitive usability and absolute reliability. The visual and contextual composition of the website is intended to inspire the user and is clearly shaped by emotion and appreciation – central elements that form the basis of Eloma’s identity. Case studies and recipes will be uploaded regularly with news from around the world regularly as well as user videos. At first, you will find video tutorials for MULTIMAX, more will be uploaded shortly.
At the same time as the relaunch of the website, Eloma opens the social media channels for a worldwide exchange of ideas and impressions.
Experience the Eloma brand and stay tuned to see further activities around Eloma’s brand identity.
About Eloma GmbH:
Eloma GmbH is a leading manufacturer of combi-steamers and bake-off ovens for the professional field. The company’s philosophy „100 per cent Made in Germany“ guarantees the highest quality in appliances as well as for all processes demanded from today’s kitchen. The company was founded in 1975 and joined the international Ali Group in 2007. Eloma delivers to over 65 countries worldwide. Further information at www.eloma.com.
Founded in 1963 by Luciano Berti, the Ali Group is an Italian corporation with headquarters located in Milan, Italy. The company, through its subsidiaries, designs, manufactures, markets and services a broad line of commercial and institutional foodservice equipment used by major restaurant and hotel chains, independent restaurants, hospitals, schools, airports, correctional institutions and canteens. The Ali Group and its 77 global brands employs over 10,000 people in 33 countries and, in terms of sales, is one of the world’s largest groups in this industry. It has 58 manufacturing facilities in 14 countries and sales and service subsidiaries throughout Europe, North America, South America, the Middle East and Asia Pacific.
For more information on Ali Group products and services, visit www.aligroup.com.