Crem to host virtual launch of updated EX3 range

The Welbilt brand will host a series of virtual launches on 23-25 March featuring demonstrations by World Barista Championship finalist, Jason Loo

Welbilt brand, Crem has unveiled a series of virtual launches across Europe, for its range of EX3 ( professional coffee machines.

The events, which are set to take place between 23-25 March, will not only give a detailed overview of the range of machines themselves, including the unique configurator, but will also provide operators with an opportunity to ask questions of Crem personnel experts, along with witnessing a lively product demonstration by World Barista Championship finalist, Jason Loo.

The dates are:

Spain – 23 March, 3pm

Nordic – 24 March, 1pm

Russia – 24 March, 2pm

Italy – 24 March, 3pm

UK – 25 March, 1pm

Middle East – 25 March, 5pm

Germany – 25 March, 11am

*All times local

To register to attend please visit.

Customisable technical aspects

This revolutionary new EX3 range truly puts the specific needs of the operator at its fore, both from a technical and design point of view. In fact, this new concept is so focused on the operator, that customers can configure their individual EX3 model, both internally and externally.

From selecting the colour combinations, wood and special finishing’s, including the type of barista lights, right through to the various customisable technical aspects of this model, such as power and electronics, displays and of course number of groups and size, group height, this new range is the definition of an espresso machine that is designed not just around the user, but by the user.

The agenda

The event will kick off with Jean-Paul Roudier, Welbilt vice president sales & marketing Europe, Middle East, Africa and Russia, welcoming the guests, before Oliver Seidel, the new VP & managing director of Crem gives an overview of the fundamentals of the brand and explains about the research and technology that goes into the development of Crem equipment.

Augusto Melendrez, Crem commercial product manager will then give a specific introduction to the EX3 portfolio, whilst Elena Armesto Gonzalez demonstrates the unique configurator that puts the design of the machine into the hands of the operator, before World Barista Championship finalist, Jason Loo, gives an overview of the machine from a baristas perspective.

Further details:

For more information on Crem, please visit or call Welbilt UK on 01483 464900.

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