Beat the queue and move to mobile

Zapper partners with fellow queuing disruptor WoraPay to enable users to order ahead

Zapper’s quest for ubiquity shows no sign of slowing as it partners with payments without queues platform WoraPay, which revolutionised Lloyd’s Banking Group’s in-house cafés earlier this year. Zapper, a fast growing global mobile payment, vouchering and loyalty app, will now be able to take advantage of WoraPay’s pre-ordering technology to offer users a seamless order ahead, payment and rewards experience.

The average UK consumer spends more than 18 hours a year stuck in queues, and Londoners the worst off averaging 9.11 minutes a week (Visa Europe). This new order ahead capability will allow Zapper users to squeeze more into their coffee break and venues to increase efficiency and footfall, especially when combined with Zapper’s in-app loyalty cards.

Richard Jackson, founder of WoraPay in the UK said, “We are really excited to be working with Zapper. The partnership will allow us to combine our order and pay technology with their strong footprint in the market. As a result, we believe both businesses will be able to more effectively grow their share in the SME and Enterprise space across hospitality and retail.”

WoraPay’s technology has already proved both its value and ease of installation, disrupting office sites and in just a few months saved 5,000 employees over 1,400 hours which would have otherwise been spent queuing. It has also demonstrated its ability to increase revenues for the retailer, with uplifts in excess of 5%, whilst achieving over 20% of all drink orders taken for the catering company within each building at peak times. Excitingly, Zapper already has a pipeline of customers with its first pilot due to go live in South West London early next month.

Best of breed

Tony Young, head of partnerships, Zapper UK commented, “Working with the team at WoraPay provides us with a best of breed partner and order ahead feature which compliments Zappers existing platform, providing a foundation to open up further opportunities in new sectors.  We share a single goal to connect the consumer to their desired goods and services through mobile innovation. I am really looking forward to our first joint customers coming on-board.”

Zapper’s simple solution currently enables users to scan a unique QR code to instantly upload their bill straight to their smartphone for fast and secure payments.  Users can also redeem vouchers, gain loyalty rewards and leave feedback, all effortlessly carried out within the app. The WoraPay partnership means Zapper users will be able to search the app, access an interactive menu, order their item and then pay whilst automatically gaining vouchers and loyalty points. Consumers receive an in-app follow up notification when their item is ready for collection!

Zapper already has thousands of restaurants using the system internationally including Famous Brands, Burger & Lobster, CAU, The Big Easy, Jake’s Coffee Box, Vinoteca, The Roasting, 42 Bean, Granger & Co, Pho and Rodizio Rico. As well as these, Zapper is live in hundreds of Total garages, retail outlets across the globe including Nisa retail convenience stores in the UK. The Zapper app is available for Android, iOS and Windows Phone platforms.

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