Welbilt UK announce sales restructure

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Move will provide a greater level of service to its UK dealer network as well as key account customers/end-users

Welbilt UK has announced a restructuring of its sales organisation, in order to provide an even greater level of service to its UK dealer network as well as key account customers/end-users. With a focus on providing better solutions from well-known Welbilt brands such as Convotherm®, Merrychef®, Frymaster®, Garland® Induction, etc. the revised structure will equip the company to be better prepared for exciting new launches in coming years.

Key changes include the appointment of Alistair Farquhar as channel manager UK for distribution & specifications, Paul Patel as Convotherm business development manager, while sales director UK & Ireland, Steve Hemsil will take on further responsibility in overseeing the main customer’s touch points including the customer service and marketing teams as well as managing the sales and culinary teams as per his existing role.

Focused strategy

Speaking of the new organisational structure, Steve Hemsil commented:

“By having a single point of responsibility to oversee the key elements of our interaction with the customer within our business, we will very quickly be able to identify the areas for optimisation by further strengthening our approach and relationships in already strong sectors. We want to work with all our customers to have a more focused strategy to gain specifications for Welbilt products with more of an emphasis on our Convotherm brand. We will also continue to provide customers with the best-in-class level of service.”

Alistair, who joined Welbilt from Ambach last year, will be supporting and managing the UK Regional Sales Managers in aiding dealers to win new business while continuing to focus on getting Welbilt brands and products specified within the Foodservice Design community.

Paul, who has been with the business for over 10 years, has a fantastic culinary background and sales and business development knowledge and will be devising strategies focusing specifically on the Convotherm® combi oven brand to grow sales in a very competitive market.

Peter Hunkemoeller, VP sales Northern Europe stated:

“This is the next logical step of Welbilt UK’s evolution towards a fully customer centric organization always being able and willing to “go the extra” mile for our esteemed customers/partners. I’m proud of working with such a dedicated and strong team to continue our successful journey throughout 2019 and beyond!”

For more details please contact Welbilt UK on 01483 464900 or visit http://www.welbilt.uk/

About Welbilt, Inc.

Welbilt, Inc. provides the world’s top chefs and premier chain operators or growing independents with industry-leading equipment and solutions. Our innovative products and solutions are powered by our deep knowledge, operator insights, and culinary expertise. We offer fully-integrated kitchen systems and our products are backed by KitchenCare® – our aftermarket, repair, and parts service. Headquartered in the Tampa Bay area, Florida, and operating 17 manufacturing facilities throughout the Americas, Europe and Asia, the company sells through a global network of over 3,000 distributors and dealers in over 100 countries. The company has approximately 5,500 employees and generated sales of $1.46 billion in 2016. Its portfolio of award-winning brands includes Cleveland™, Convotherm®, Delfield®, fitkitchenSM, Frymaster®, Garland®, Kolpak®, Lincoln™, Manitowoc® Ice, Merco®, Merrychef® and Multiplex®. For more information, visit www.welbilt.com.