Falcon appoints new national sales manager

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Company stalwart Paul Bayer assumes new role heading up sales team

Falcon Foodservice Equipment has appointed Paul Bayer to the position of national sales manager. Bayer is a highly experienced foodservice equipment professional and will combine this new role with the job of Falcon’s Lainox UK sales manager.

He will be responsible for managing the Falcon sales team across England and Wales, providing day-to-day and strategic support and helping them deliver an even greater level of service to Falcon’s dealer network and wider customer base.

Developing skills

“I’m delighted to have Paul in the role of national sales manager, where he will be of great help to our area sales managers,” says Lawrence Hughes, sales and marketing director for Falcon.

“He’s well-known in the industry and has great experience across all sectors and distribution channels. On top of the support and focus he’ll be providing to the ASMs, he’ll also continue to be responsible for our Lainox combi ovens sales activity across the UK.”

Bayer says he is “thrilled” to take on this extra responsibility. “I’m looking forward to working more closely with the fantastic sales team we have in place. I’ve been a member of Falcon’s sales team for almost 20 years and understand what help and assistance is required to do the job. I hope to be able to make my team’s life easier and help them develop their skills and sales areas for the benefit of all,” he says.

Further details:

Falcon is the market-leading UK manufacturer of professional cooking equipment and is the UK distributor for Lainox combination ovens. With a company history going back 200 years, Falcon supplies operators throughout the catering industry, exporting around the globe.

Its comprehensive product portfolio is backed by award-winning customer support.  Visit www.falconfoodservice.com for more information.