Alto-Shaam expands senior team with appointment of new vice president of sales EMEA

Parke-Davis is responsible for the business development and sales strategies, managing and growing key accounts by market segment and generating new customer opportunities

Alto-Shaam, a global leader and innovator in the foodservice equipment industry, has appointed Simon Parke-Davis as vice president of sales for Europe, the Middle East and Africa (EMEA).

In his new role, Parke-Davis is tasked with executing Alto-Shaam’s business development and sales strategies, managing and growing key accounts by market segment, and generating new customer opportunities. He will also be responsible for creating and implementing strategic campaigns with Alto-Shaam’s extensive distributor and dealer network across the EMEA region.

Significant experience

Parke-Davis has significant experience in the foodservice equipment industry and joins Alto-Shaam after more than 13 years at Rational, where he was managing director in the Middle East.

Lucy McQuillan, executive vice president of global sales for Alto-Shaam, says she is delighted to welcome Parke-Davis to the team. “Simon has a proven track record of strategic management and increasing market share internationally, demonstrated by his time working in the Middle East. I look forward to working with him and continuing our growth in the EMEA markets as we look to promote our full range of kitchen equipment solutions.”

About Alto-Shaam, Inc.

Alto-Shaam was born of remarkable innovation that has since advanced the global commercial foodservice industry. Since revolutionizing heated holding in 1968 with Halo Heat® technology, Alto-Shaam has continuously responded to industry needs by pioneering cutting-edge system solutions.

Alto-Shaam offers an expanded, award-winning product portfolio, including the revolutionary Vector® Multi-Cook Ovens, Combitherm® Ovens, Cook & Hold Ovens and a variety of heated holding solutions. For more information, visit

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