Start Me Up Innovation Awards: The Final

At HostMilano 2019, Print 2Taste, SCRAEGG and Tablee will fight it out to be the ultimate winner of FCSI’s inaugural 2019 Start Me Up Innovation Awards, sponsored by Electrolux Professional

And then there were three… From a long list of 27 start-up companies who entered their exciting new products into FCSI’s 2019 Start Me Up Innovation Awards, judges have decided on their three finalists.

On Sunday 20 October 2019, in a final round of live judging at the FCSI booth at HostMilano, the 3d food printing system Procusini 4.0 from Print2Taste GmbH, the SCRAEGG Pro unit from SCRAEGG GmbH and Tablee (see below for details) have one last chance to impress judges and make a final pitch to win the coveted trophy.

The three finalists will have 10 minutes on stage each (five minutes to present, five minutes for Q&A) in a Shark Tank/Dragon’s Den-style format. The winner will then be announced later that evening at a special presentation during FCSI’s Sponsor Recognition Party at the ‘& Restaurant’ in Fiera Milano.

The Awards, sponsored by Electrolux Professional, were launched in May 2019 to celebrate innovative ideas from start-up businesses with the potential to have a game-changing impact on the commercial foodservice, beverage and laundry industry.

Meet your finalists

Print2Taste GmbH

Product: 3d food printing system Procusini 4.0

About: Procusini 4.0 was especially adapted to the requirements of professional chefs – a universal plug and play solution for creative and personal creations of food in hotels, catering and event gastronomy, as well as confectionery.

Print2Taste GmbH was founded in Germany in 2014 by food technologists, nutritional scientists, IT experts and engineering specialists in order to develop innovative solutions for 3D food printing applications.

Further details:



Product: The SCRAEGG Pro

About: The SCRAEGG Pro unit whisks and heats to 96°C using a patent-pending steam nozzle. In approximately 15 seconds, a delicious scrambled egg with a fluffy, creamy consistency is produced and all without the need for additional oil. It can be prepared with either liquid or fresh eggs. The appliance can also be used to prepare small meals in a matter of seconds.

SCRAEGG GmbH was founded in 2018 and is based in Wiesloch near Heidelberg, Germany.

Further details:



Product: Tablee

About: Through the Tablee system, servers receive real-time notifications via smart watches, guests can request service with a tableside button, the kitchen notifies servers when food is ready and managers oversee the whole operation with the Tablee app to track requests and re-assign tables on the fly.

Tablee was launched in 2018 and was co-founded by Wendy Jiang, a former waitress turned engineer, who wanted to approach hospitality technology from “a pretty unique perspective.”

Further details:


Judging: the final three

When: 11am-12pm, Sunday 20 October

Where: FCSI booth: Hall 2, A12-B07

Format: Shark Tank/Dragon’s Den-style pitches to judges from the final three start-up companies.

Announcing the winner

When: 6pm, Sunday 20 October

Where: FCSI’s Sponsor Recognition Party at the ‘& Restaurant’, on site in Fiera Milano

Meet the judges

  • Bettina von Massenbach FCSI
  • Ken Schwartz FCSI
  • Joseph Schumaker FCSI
  • Thomas Mertens FCSI
  • Brandon Kua FCSI
  • Michele Cadamuro, Electrolux Professional

Event chair: Michael Jones, editorial director, Foodservice Consultant


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