CESA’s essential seminars show CEOs how to thrive in a challenging market

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Unprecedented uncertainty brings opportunities as well as pitfalls, according to the Catering Equipment Suppliers Association

CESA has launched a series of high profile seminars designed to help catering equipment companies not only prepare for, but also to exploit the unprecedented challenges the foodservice market is facing. The Building Business seminars are aimed at CEOs, managing directors and business owners and are free to attend for CESA member companies.

The first seminar, ‘Strategies for an uncertain world,’ takes place on 25 October 2017, between 10:30 to 14:00, at the CESA offices, Albert Embankment, London, UK.  The seminars will be led by Martyn Drake, one of the sector’s top consultants. In this first one he will cover areas such as major trends and changes the industry needs to plan for, and how to define a company’s future.

“At the end of the session, delegates should have clear understanding of their greatest potential pitfalls and opportunities,” says Drake. “They will have a vision of what their organisation needs to become in order to thrive in the future, and a clear idea of where they need to invest time, money and resources to achieve success.”

Interactive and challenging

CESA’s latest research identifies five major challenges for its members: digitisation; margin erosion; recruiting and retaining talent; the circular economy; and the potential impact of Brexit. “The full programme of seminars will cover all these areas,” says Glenn Roberts, chair of CESA.  “We are in a period of unprecedented uncertainty.  The seminars, which will be will be highly interactive and challenging, are designed for entrepreneurial, forward-thinking businesses.  By helping them to anticipate the future we can help them to thrive.”

There are six Building Business seminars in the programme, running every two months from October.  Full details are available on the CESA website. Places are free but are limited to 25 people per seminar, so interested companies are urged to book now.

Further details:

The Catering Equipment Suppliers Association (CESA) is the authoritative voice of the catering equipment industry, representing over 190 companies who supply, service and maintain all types of commercial catering equipment – from utensils to full kitchen schemes.  For more information on CESA visit www.cesa.org.uk.